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  • MCE-Con-201 (Salesforce Certified Marketing Cloud Engagement Consultant)
Exam Code: MCE-Con-201
Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant

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MCE-Con-201

Last Updated: Sep 12, 2026

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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Analytics and Reporting15%- Standard reports and dashboards
  • 1. Email performance and engagement metrics
  • 2. Journey and automation performance
- Advanced analytics
  • 1. Data extracts and tracking
  • 2. ROI measurement and attribution
Data Management and Segmentation20%- Data modeling
  • 1. Data extensions vs. lists
  • 2. Contact model and data relationships
- Segmentation
  • 1. Filters, queries, and SQL
  • 2. Audience targeting and exclusion
Concepts of Marketing Cloud Engagement15%- Key terminology and concepts
  • 1. Core concepts: journeys, messages, content, audiences
  • 2. Marketing Cloud Engagement vs. other Marketing Cloud products
- Technical architecture
  • 1. Integration patterns with Sales/Service Cloud
  • 2. Data model and relationships
Content and Messaging15%- Email design and deliverability
  • 1. Content types and templates
  • 2. Deliverability best practices
- Multi-channel messaging
  • 1. SMS, push notifications, and other channels
  • 2. Personalization and dynamic content
Discovery and Requirements15%- Solution design
  • 1. Create a scalable solution architecture
  • 2. Map requirements to platform capabilities
- Gather business requirements
  • 1. Identify technical requirements and constraints
  • 2. Define business goals and KPIs
Journey Builder and Automation20%- Automation Studio
  • 1. Data management and file transfers
  • 2. Automation activities and scheduling
- Journey Builder fundamentals
  • 1. Entry sources, activities, and flows
  • 2. Goal and exit criteria

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question #1

A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?

  • A. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
  • B. Create and send an email in Email Studio to test the connection and validate tracking.
  • C. Validate Sales Cloud users have access to the business unit.
  • D. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
Answer: A

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Question #2

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?

  • A. BuildRowSetFromJSON() AMPscript Function
  • B. SSJS platform function ParseJSON
  • C. TransformJSON() AMPscript Function
  • D. ParseJSON content block within Content Builder
Answer: A

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Question #3

A financial services customer wants to send emails to customers who log in for the first time on a new IP. The message should be deployed as fast as possible due to its sensitive content. The message contains information related to the login IP.
What should a consultant recommend to deploy the email?

  • A. Execute a Triggered Emails Interaction.
  • B. Use the Transactional Messaging API.
  • C. Inject the subscriber into a Journey.
  • D. Use a User Initiated Emails Interaction.
Answer: B

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Question #4

Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send? (Choose 2)

  • A. Personalization Strings
  • B. Dynamic Content
  • C. External Content
  • D. AMPscript
Answer: C,D

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Question #5

Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

  • A. Email Send Activity
  • B. Transactional Messaging API
  • C. Triggered Send Definition
  • D. Multi-Step journey with an API Event entry source
Answer: B

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