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| Section | Weight | Objectives |
|---|---|---|
| Integration | 20% | - Extension product selection and implementation - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting |
| Automation | 20% | - Automation type and activity selection - Automation Studio workflow implementation - Journey Builder flow design |
| Data Modeling and Management | 21% | - Reporting, data views, and tracking extracts - Contact identity and data governance - Data object selection and relationship definition |
| Messaging | 11% | - Deliverability and compliance management - Personalized content design and delivery - Cross-channel messaging strategy |
| Discovery and Architecture | 16% | - Requirements gathering and analysis - Data and segmentation strategy design - Solution recommendation and long-term maintainability |
| Account Configuration | 12% | - Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting - Sender Authentication Package implementation - Account hierarchy design and management |
After implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.
Which configuration in Marketing Cloud should the customer verify?
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Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
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Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?
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Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart. A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart. A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
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Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
Where should they connect the data?
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