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Last Updated: Sep 12, 2026

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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Integration20%- Extension product selection and implementation
- Data model design for personalized messaging
- Marketing Cloud Connect configuration and troubleshooting
Automation20%- Automation type and activity selection
- Automation Studio workflow implementation
- Journey Builder flow design
Data Modeling and Management21%- Reporting, data views, and tracking extracts
- Contact identity and data governance
- Data object selection and relationship definition
Messaging11%- Deliverability and compliance management
- Personalized content design and delivery
- Cross-channel messaging strategy
Discovery and Architecture16%- Requirements gathering and analysis
- Data and segmentation strategy design
- Solution recommendation and long-term maintainability
Account Configuration12%- Reply Mail Management setup and resolution
- Mobile Studio configuration and troubleshooting
- Sender Authentication Package implementation
- Account hierarchy design and management

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question #1

After implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.
Which configuration in Marketing Cloud should the customer verify?

  • A. Report is saved in Standard Salesforce folder.
  • B. Sendable data extension is saved in the Salesforce Data Extensions folder.
  • C. Required profile attributes are properly mapped.
  • D. Email Address column is included in the report used for sending.
Answer: C

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Question #2

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

  • A. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
  • B. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
  • C. Injected send definition, and use API response to determine and send API call to trigger an SMS password reset
  • D. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
Answer: A

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Question #3

Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?

  • A. Smart Capture form on website
  • B. Salesforce Triggered Sends
  • C. File import to data extension
  • D. Batch file dropped to SFTP
Answer: B

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Question #4

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart. A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart. A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?

  • A. Dynamic Content Block
  • B. Lookup AMPscript function
  • C. LookupRows AMPscript function
  • D. Enhanced Dynamic Content Block
Answer: C

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Question #5

Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
Where should they connect the data?

  • A. Data Relationships
  • B. Entry Source Data Extension.
  • C. Data Designer
  • D. Contact Configuration
Answer: C

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