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Salesforce MC-202 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Number: | MC-202 |
| Exam Duration: | 90 minutes |
| Certificate Validity Period: | 2 years |
| Exam Price: | USD 200 |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Developer |
| Real Exam Qty: | 65 |
| Passing Score: | 67% |
| Available Languages: | English, Japanese, Spanish, French, German, Portuguese (Brazil) |
| Exam Format: | Multiple-choice, Scenario-based |
| Recommended Training: | Prepare for Your Marketing Cloud Email Specialist Credential Build and Analyze Customer Journeys using Marketing Cloud (MKT101) |
| Exam Registration: | Pearson VUE Salesforce Certification Portal |
| Sample Questions: | Salesforce MC-202 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended 6+ months hands-on experience with Marketing Cloud Email Studio |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-email-specialist |
Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Automation | 26% | - Build solutions in Automation Studio - Recommend automation solutions - Build solutions in Journey Builder |
| Topic 2: Insights and Analytics | 14% | - Create and configure reports - Leverage analytics and Einstein features - Analyze campaign performance |
| Topic 3: Email Marketing Best Practices | 10% | - Subscriber acquisition and retention - Evaluate deliverability factors - Design effective emails and programs |
| Topic 4: Content Creation and Delivery | 24% | - Manage and organize campaign content - Configure send settings - Create and customize email content - Select appropriate tools for sending |
| Topic 5: Subscriber and Data Management | 26% | - Configure segmentation tools - Troubleshoot send and data issues - Design and configure Data Extensions - Import and manage subscriber data |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?
A) Consent Management
B) DoNotTrack Attribute
C) Exclusion Script
2. Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
A) Add each Send Email activity to a single step in an automation.
B) Include a Verification activity between each step of an automation.
C) Add each Send Email activity to different steps in an automation.
3. Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
A) API Event Entry Source
B) CloudPages Entry Source
C) Contact Event Entry Source
4. Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.
Which featureprovides a way to automatically maintain a data extension's records?
A) Contact Delete
B) Delete Filter Activity
C) Data Retention Policy
5. A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?
A) The template must be approved before updates are reflected.
B) 'Update Email Now' needs to be applied to each email.
C) The email must be recreated using the updated template.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: B |
By Lena
