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Last Updated: Sep 18, 2026
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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Topic 2: Marketing Automation | 26% | - Configure and execute journeys using Journey Builder - Configure automations using Automation Studio |
| Topic 3: Email Marketing Best Practices | 15% | - Differentiate elements that impact message deliverability - Demonstrate subscriber acquisition and retention methodologies - Evaluate email design elements and techniques for effective campaigns |
| Topic 4: Subscriber and Data Management | 26% | - Manage subscribers, lists, and data extensions - Configure segmentation and audiences |
| Topic 5: Content Creation and Delivery | 24% | - Manage content using Content Builder - Configure and execute email sends |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
- A. In the step with the two SQL activities, place a wait step between them.
- B. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
- C. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
Correct Answer: C 🗳️
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Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
- A. Send both email and SMS to ensure subscribers get NTO's messages.
- B. Ensure source channel Is available in subscriber data.
- C. Create one Entry Source for each messaging channel.
Correct Answer: C 🗳️
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Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?
- A. Dynamic Content Block
- B. Reference Content Block
- C. Einstein Content Selection
Correct Answer: B 🗳️
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The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags thatcan classify it as spam.
- A. Content Detective
- B. Subscriber Preview
- C. Test Send
Correct Answer: A 🗳️
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A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?
- A. Tracking Conversions Tab
- B. Email Overlay View
- C. Send Performance Tab
Correct Answer: B 🗳️
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