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Salesforce MCE-Admn-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Number: | MCE-Admn-201 |
| Real Exam Qty: | 60 scored + up to 5 unscored |
| Exam Format: | Multi-select, Multiple-choice, Scenario-based |
| Exam Duration: | 105 minutes |
| Available Languages: | English, Japanese |
| Passing Score: | 67% |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Developer Salesforce Certified Marketing Cloud Consultant |
| Exam Price: | $200 USD + tax; retake: $100 USD |
| Recommended Training: | Official Exam Guide Trailhead Learning Path |
| Exam Registration: | Official Registration Pearson VUE Registration |
| Sample Questions: | Salesforce MCE-Admn-201 Sample Questions |
| Exam Way: | Online proctored or onsite at Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites; 3–6 months hands-on experience recommended |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certification/exam/mce-admn-201 |
Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Setup | 38% | - Integration configuration and management - Setup Home features and configuration - Security policies, password management, and access control - Business units, user accounts, and permission settings - Marketing Cloud extension products and features |
| Subscriber Data Management | 18% | - Preference and profile center configuration - Data extensions, relationships, and data architecture - Data import, export, and quality management - Contact model design and implementation |
| Maintenance | 15% | - Data extraction, reporting, and analytics - Evaluation of additional Marketing Cloud products - Account monitoring and system availability |
| Channel Management | 16% | - Email Studio configuration and features - Journey Builder concepts and use cases - Social Studio and Advertising Studio configuration - Mobile Studio setup and functionality |
| Digital Marketing Proficiency | 13% | - Governance and compliance in digital marketing - Marketing Cloud product inventory and offerings - Security best practices for data, permissions, and PII |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Where would a Marketing Cloud admin view all verified email addresses?
- A. Sender Profiles
- B. Reply Mail Management
- C. From Address Management
- D. Identity Verification Log
Correct Answer: C 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers
- A. Data Extensions
- B. Publication Lists
- C. Lists
- D. Groups
Correct Answer: B,C 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Parameter Manager
- B. Personalization Builder
- C. Web and Mobile Analytics
- D. Advertising Studio
Correct Answer: A 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
What functionality is contained in Journey Builder that does not exist in Automation Studio?
- A. Native execution of a Server-side JavaScript activity.
- B. The ability to send an email to a Salesforce audience.
- C. Flexibility to wait based on duration or a specific time.
- D. The option to convert a qualified Lead to a Contact.
Correct Answer: C 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?
- A. A user -initiated message to send an email to customers who made a purchase daily.
- B. A scheduled automation to send emails to customers who made a purchase daily.
- C. A triggered message to send an email as soon as a customer completes a purchase.
- D. A file drop automation to send emails to customers who have made a purchase.
Correct Answer: C 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
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