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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Exam Duration: | 90 minutes |
| Passing Score: | 72% |
| Related Certifications: | Salesforce Marketer Certification |
| Certificate Validity Period: | Valid indefinitely; requires maintenance modules via Trailhead |
| Real Exam Qty: | 60-65 |
| Exam Price: | USD 200 (retake: USD 100) |
| Available Languages: | English |
| Exam Format: | Multiple-choice, Multiple-response, Scenario-based |
| Recommended Training: | Prepare for your Marketing Cloud Account Engagement Specialist Certification Drive Sales with Account Engagement (PDX101) |
| Exam Registration: | Kryterion Webassessor Pearson VUE |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with marketing automation, Salesforce CRM, email campaigns and automation workflows |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Lead Management | 24% | - Scoring and grading: definition and management - Page actions - Segmentation rules - Automation rules: components and use cases - Lists: types, capabilities and creation - Completion actions - Custom redirects: capabilities and use cases |
| Email Marketing | 20% | - Email capabilities and use cases - Email reporting metrics - Difference between Emails and Email Templates |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Administration | 11% | - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities |
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Campaign and lifecycle reporting - Dashboard interpretation |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. You want to export a list of prospects, but you only need the default fields. What can you use?
A) Use the Express Export option
B) You have to export all the fields. Marketing Cloud Account Engagement doesn't allow you to choose only the default fields.
C) Copy and paste the information from the Prospect table into Excel.
D) Use the Simple Export option
2. What aspect of a Prospect record represents their overall level of interest?
A) Account
B) Score
C) Profile
D) Grade
3. The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.
Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.
What number would display on the Report Card for the email send statistic?
A) -100
B) 50
C) 100
D) C
4. LenoxSoft's Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.
Based on this link's format, why wouldn't it have been re-written for tracking?
A) The link should start with http or https to be automatically re-written.
B) The link should be populated with variable tags to be automatically re-written
C) The link should contain a wildcard to be automatically re-written.
D) The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.
5. Which two list types could be used as a recipient list on a list email send? Choose 2 answers
A) Dynamic list
B) Test list
C) Static list
D) Archived list
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: A,C |
By Josephine
