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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified |
| Topic 2: Engagement Studio | 17% | - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs |
| Topic 3: Lead Management | 24% | - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules |
| Topic 4: Administration | 11% | - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings |
| Topic 5: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and publish landing pages - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and configure Account Engagement forms |
| Topic 6: Email Marketing | 20% | - Explain how to create and send emails - Describe how to manage email templates - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) |
1. LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?
A) Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
B) Create a custom dataset using only data from the fiscal year.
C) Develop a new lens that includes only data from the fiscal year.
D) Use the 'fiscal year' filter on the Pipeline Dashboard.
2. What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?
A) Add engagement history lightning component to lead & contact page layouts.
B) Add emails to campaign start displaying engagement history metrics on campaigns.
C) Add engagement history metrics related lists to campaign page layouts.
D) Add engagement history activity related lists to lead & contact page layouts.
3. LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?
A) Salesforce User Sync and Campaign Influence
B) Connected Campaigns and Campaign Influence
C) Campaign Influence and Marketing Data Sharing
D) Connected Campaigns and Engagement Studio
4. A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?
A) Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
B) Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
C) It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
D) Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
5. You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?
A) Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API.
B) Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler.
C) Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site.
D) Create a Marketing Cloud Account Engagement form and via completion actions submit the details to the community site.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: B |
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