Last Updated: Sep 04, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience Management | 16% | - Create and manage segments - Use profile attributes and engagement scoring - Build audience criteria and filters - Implement catalog-based recommendations - Configure dynamic audience membership |
| Topic 2: Campaigns and Experiences | 24% | - Configure audience targeting and segmentation - Implement decision logic and rules - Create and test campaign variations - Set up triggers and response handling - Build experiences using drag-and-drop editor - Create and manage campaigns |
| Topic 3: Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Describe the platform architecture and components - Identify use cases for Marketing Cloud Personalization |
| Topic 4: Administration and Governance | 20% | - Manage user roles and permissions - Implement data governance policies - Monitor system health and troubleshooting - Understand compliance and security considerations - Configure system settings and preferences - Manage integrations with Marketing Cloud |
| Topic 5: Reporting and Analytics | 12% | - Navigate and use the Reports dashboard - Interpret engagement and conversion data - Create and customize reports - Analyze campaign performance metrics |
| Topic 6: Implementation and Configuration | 16% | - Configure user and visitor authentication - Configure campaign areas and zones - Implement JavaScript beacon and tag management - Set up and configure the Web Media Manager - Set up data collection and event processing |
Question 1
The sitemap provides the functionality that enables IS to identify which three items?
A. Templates
B. content zones
C. campaign
D. attributes
E. Page types
Question 2
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
A. Ingredients
B. Exclusion
C. Booster
D. Variation
Question 3
What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?
A. API
B. Sitemap
C. Automation Studio
D. ETL feeds
Question 4
Which global templates do you select and customize to provide trending blog recommendations on the homepage?
A. Einstein content recommendation
B. Infobar with CTA
C. Banner with CTA
D. Einstein product recommendation
Question 5
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
Solutions:
| Question 1 Answer: B,D,E | Question 2 Answer: C | Question 3 Answer: D | Question 4 Answer: A | Question 5 Answer: Only visible for members |
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