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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. Which pain point of business executives is best addressed by SPSS Decision Management?

A) Regulatory compliance.
B) Inability to automate routine analytics tasks.
C) Rapidly increasing marketing costs.
D) The need to react quickly to market changes.

2. Which message is the most important for a sales representative to deliver when selling SPSS Collaboration and Deployment Services (C&DS) to a line of business user?

A) IT can monitor and control C&DS processes without having to know analytic details.
B) C&DS increases the reliability of analytical results.
C) Automation and collaboration lead to enhanced productivity from analysts.
D) C&DS integrates with the existing enterprise environment.

3. Which user is most likely to use the automated modeling feature of SPSS Modeler?

A) Business executive
B) IT manager
C) Business analyst
D) Professional statistician

4. A customer wants to develop a compelling survey, mine the unstructured responses for meaningful trends and relationships, and then deploy the results. Which SPSS product is NOT required to drive this goal?

A) SPSS Collaboration and Deployment Services
B) SPSS Data Collection
C) SPSS Statistics
D) SPSS Modeler Premium

5. Which SPSS product best meets the needs of a call center looking to capture feedback on customer satisfaction?

A) SPSS Collaboration and Deployment Services
B) SPSS Data Collection
C) SPSS Decision Management
D) SPSS Statistics

Solutions: