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| Section | Objectives |
|---|---|
| Topic 1: Wholesale and Retail Operations | - Create positive customer perceptions - The concept of shrinkage and losses within a wholesale and retail environment - Explain customer behaviour - Explain the flow of stock and sales through a wholesale/retail operation - Maintain promotional displays - Resolve customer complaints - Close the sale - Identify products and ranges within your store - Identify product features and their benefits - Post-purchase product care - Segment the wholesale and retail sector - Identify the store's target market - Offer products to customers - Build, ticket and dismantle promotional displays - Establish the customer's need - Interact with customers - The wholesale & retail business environment - Overcome customer objections - Describe organisational promotional strategy |
| Topic 2: Business Communication | - Respond to selected texts in a manner appropriate to the context - Draft own writing/signing and edit to improve clarity and correctness - Use language structures and features to produce coherent and cohesive texts for a wide range of contexts - Use a range of reading and/or viewing strategies to understand the literal meaning of specific texts - Function in a team - Use learning strategies - Interact successfully with audience in oral communication - Reflect on how characteristics of the workplace and occupational context affect learning - Write/sign for a specified audience and purpose - Conduct basic research and analyse and present findings - Explore and explain how language structures and features may influence a reader/viewer - Use strategies for extracting implicit messages in texts - Access and use suitable learning resources - Use strategies that capture and retain the interest of an audience - Manage occupational learning materials - Identify and respond to manipulative use of language |
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