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Exam Code: PDSMM
Exam Name: Professional Diploma in Social Media Marketing
Certification Provider: DMI
Corresponding Certification: DMI Certification

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PDSMM

Updated: Sep 11, 2026

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DMI PDSMM Exam Overview:

Certification Vendor:Digital Marketing Institute (DMI)
Exam Name:Professional Diploma in Social Media Marketing
Exam Number:PDSMM
Exam Format:Computer-based exam, Online proctored exam, Multiple-choice questions
Exam Price:USD 1442 (course and certification package, pricing may vary by region and partner)
Available Languages:English
Certificate Validity Period:3 years (subject to DMI certification maintenance requirements)
Exam Duration:180 minutes
Related Certifications:Specialist Diploma in Social Media Marketing
DMI Certified Social Media Specialist
Professional Diploma in Digital Marketing
Real Exam Qty:120
Passing Score:60%
Exam Way:Online learning program followed by an online proctored certification exam.
Pre Condition:No formal prerequisite exam required. Basic marketing knowledge is recommended.
Official Syllabus URL:https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-social-media-marketing

DMI PDSMM Exam Syllabus Topics:

SectionObjectives
Topic 1: Social Apps and Other Platforms- Emerging Social Platforms
  • 1. Engagement Strategies
  • 2. Platform Selection
  • 3. Community Building
Topic 2: LinkedIn- Professional Social Marketing
  • 1. LinkedIn Advertising
  • 2. LinkedIn Content Strategy
  • 3. Lead Generation
Topic 3: AI-Powered Social Research- Social Media Research
  • 1. AI-Assisted Research Techniques
  • 2. Social Listening
  • 3. Audience Research
  • 4. Competitor Analysis
Topic 4: Strategy and Planning- Social Media Strategy
  • 1. Goal Setting
  • 2. Reporting and Optimization
  • 3. Campaign Planning
  • 4. Measurement and Analytics
Topic 5: YouTube, TikTok, and Social Video- Video Marketing
  • 1. Short-Form Video Content
  • 2. TikTok Marketing
  • 3. YouTube Marketing
Topic 6: Facebook, Instagram, WhatsApp, Threads- Meta Platforms Marketing
  • 1. WhatsApp for Business
  • 2. Facebook Marketing
  • 3. Instagram Marketing
  • 4. Threads Strategy
Topic 7: Social Video Strategy- Video Campaign Planning
  • 1. Storytelling
  • 2. Video Production Planning
  • 3. Performance Measurement
Topic 8: AI-Powered Social Content- Content Strategy
  • 1. AI Content Generation
  • 2. Content Creation
  • 3. Content Optimization
  • 4. Content Planning
Topic 9: Social Commerce- Commerce Integration
  • 1. Conversion Optimization
  • 2. Social Shopping
  • 3. Customer Journey Management
Topic 10: Social Customer Service- Customer Engagement
  • 1. Reputation Management
  • 2. Community Management
  • 3. Customer Support Processes

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