Exam Code: PDDMv6.0
Exam Name: Certified Digital Marketing Professional
Certification Provider: DMI
Corresponding Certification: DMI Certification

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Updated: Sep 13, 2026

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DMI PDDMv6.0 Exam Overview:

Certification Vendor:	Digital Marketing Institute (DMI)
Exam Name:	Professional Diploma in Digital Marketing (PDDM) Final Exam (Syllabus v6.0)
Exam Number:	PDDM
Real Exam Qty:	199-200
Certificate Validity Period:	Typically 6 months exam access window; certification validity not universally fixed (varies by DMI policy/region)
Exam Duration:	180 minutes
Exam Price:	Varies by region and provider (typically included in course fee; resit fees apply separately)
Exam Format:	Hotspot questions, Drag-and-drop, Matching questions, Multiple Choice Questions (MCQ), Image-based MCQ
Related Certifications:	Certified Digital Marketing Professional Digital Marketing Institute Professional Diploma
Passing Score:	60%
Available Languages:	English
Recommended Training:	Digital Marketing Institute Official Courses
Exam Registration:	Digital Marketing Institute Official Certification Portal Pearson VUE Exam Scheduling
Exam Way:	Computer-based exam via Pearson VUE test centers or online proctoring (depending on region)
Pre Condition:	No formal prerequisites; basic marketing knowledge recommended but not required
Official Syllabus URL:	https://digitalmarketinginstitute.com

DMI PDDMv6.0 Exam Syllabus Topics:

Section	Objectives
Emerging Technologies & AI in Marketing	- AI-driven marketing 1. AI tools in digital marketing 2. Machine learning applications 3. Automation and optimization trends
Content Marketing	- Content creation and strategy 1. Content planning and distribution 2. Storytelling and messaging 3. Content strategy development
Market Research & Strategy	- Research and planning 1. Competitive analysis 2. Digital research methods 3. Setting marketing objectives 4. Audience segmentation and personas
Analytics & Data	- Performance measurement 1. Digital analytics tools 2. Reporting and optimization 3. KPIs and metrics
Email Marketing & Automation	- CRM and lifecycle marketing 1. Marketing automation workflows 2. Email campaign design 3. Lead nurturing strategies
Social Media Marketing	- Social media strategy 1. Platform selection and targeting 2. Community building and engagement 3. Social media campaign execution
Search Engine Optimization (SEO) & Paid Search	- Search marketing 1. Google Ads / PPC basics 2. Keyword research 3. SEO fundamentals
Introduction to Digital Marketing	- Digital marketing fundamentals 1. Digital vs traditional marketing integration 2. Principles of digital marketing 3. Marketing funnel concepts 4. Customer journey and buyer behavior

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