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DMI PDMM Exam Overview:
| Certification Vendor: | Digital Marketing Institute (DMI) |
|---|---|
| Exam Name: | Professional Diploma in Mobile Marketing |
| Exam Number: | PDMM |
| Exam Price: | $1,200–$1,600 USD |
| Real Exam Qty: | 60-70 |
| Available Languages: | English |
| Related Certifications: | Professional Diploma in Digital Marketing (PDDM) Professional Diploma in Search Marketing (PDSM) |
| Passing Score: | 60% |
| Exam Duration: | 90 minutes |
| Certificate Validity Period: | 3 years |
| Exam Format: | Multiple Choice, Drag-and-Drop, Scenario-based |
| Recommended Training: | DMI Official PDMM Course |
| Exam Registration: | Official Registration |
| Exam Way: | Online proctored or at authorized DMI test centers |
| Pre Condition: | No mandatory prerequisites; foundational digital marketing knowledge recommended |
| Official Syllabus URL: | https://digitalmarketinginstitute.com/courses/professional-diploma-in-mobile-marketing |
DMI PDMM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Mobile Commerce & Apps | 12% | - App store optimization (ASO) - App marketing, acquisition & retention - Mobile commerce & payment solutions |
| Mobile Messaging & Communication | 15% | - Push notifications & in-app messaging - Mobile email optimization - SMS & MMS marketing |
| Mobile Website & User Experience | 18% | - Mobile UX/UI best practices - Page speed & technical performance - Responsive design & mobile optimization |
| Mobile Marketing Strategy & Planning | 20% | - Mobile consumer behavior & journey mapping - Role of mobile in integrated marketing - Strategy development & goal setting |
| Mobile Analytics, Measurement & Compliance | 13% | - Data privacy, GDPR & regulatory rules - Key mobile KPIs & metrics - Tracking tools & reporting |
| Mobile Advertising & Paid Media | 22% | - Search, display & social mobile ads - In-app advertising & formats - Targeting, bidding & campaign optimization |
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