DMI CDMP8.0 Exam Overview:
| Certification Vendor: | Digital Marketing Institute (DMI) |
|---|---|
| Exam Name: | DMI Certified Digital Marketing Professional |
| Exam Number: | CDMP8.0 |
| Passing Score: | 60% |
| Available Languages: | English |
| Certificate Validity Period: | 3 years |
| Real Exam Qty: | 120-150 |
| Exam Price: | USD 350-600 |
| Exam Duration: | 180 minutes |
| Related Certifications: | DMI Professional Diploma in Digital Marketing DMI Certified Digital Marketing Associate (CDMA) |
| Exam Format: | Scenario-based, Multiple-choice |
| Recommended Training: | DMI Authorized Partners DMI Official CDMP Training |
| Exam Registration: | DMI Official Registration Pearson VUE Test Centers |
| Exam Way: | Online proctored or onsite at Pearson VUE authorized test centers |
| Pre Condition: | No mandatory prerequisites; recommended 1-2 years marketing experience or completion of CDMA |
| Official Syllabus URL: | https://dmi.org/certifications/cdmp |
DMI CDMP8.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Emerging Trends & Technologies | 5% | - Mobile & video marketing - Customer experience optimization - AI & marketing automation |
| Topic 2: Social Media Marketing | 15% | - Community management & engagement - Influencer & advocacy marketing - Social listening & analytics - Platform strategy & selection |
| Topic 3: Analytics & Performance Measurement | 15% | - Attribution modeling - Google Analytics 4 & reporting - Conversion rate optimization - Data-driven decision making |
| Topic 4: Paid Media & Search Marketing | 20% | - Display & programmatic advertising - Social media paid campaigns - Bid management & ROI tracking - Google Ads & paid search |
| Topic 5: Digital Marketing Strategy & Planning | 15% | - Digital marketing framework - Business objectives & KPI setting - Customer journey mapping - Regulatory compliance & ethics |
| Topic 6: Email Marketing & Automation | 10% | - Automation workflows - Open/click rate & conversion metrics - Deliverability & compliance - Campaign design & segmentation |
| Topic 7: Search Engine Optimization (SEO) | 20% | - Keyword research & SERP analysis - On-page & technical SEO - Off-page & link building - SEO measurement & tools |
| Topic 8: Content Marketing | 15% | - Content performance analysis - Storytelling & content formats - Content strategy & planning - Content distribution & amplification |
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