DMI PDDMv5.0 Exam Overview:
| Certification Vendor: | Digital Marketing Institute |
|---|---|
| Exam Name: | Professional Diploma in Digital Marketing (v5.0) |
| Exam Number: | PDDMv5.0 |
| Certificate Validity Period: | 3 years |
| Exam Format: | Multiple-choice, Online proctored exam |
| Available Languages: | English |
| Passing Score: | 60% |
| Exam Duration: | 180 minutes |
| Related Certifications: | Certified Digital Marketing Professional |
| Recommended Training: | Digital Marketing Institute Official Training |
| Exam Registration: | Official Certification Page |
| Exam Way: | Online proctored assessment via Digital Marketing Institute platform |
| Pre Condition: | No formal prerequisites required, though basic marketing knowledge is recommended |
| Official Syllabus URL: | https://digitalmarketinginstitute.com/courses/professional-diploma-in-digital-marketing |
DMI PDDMv5.0 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing | - Email campaign planning and segmentation - Automation and lifecycle marketing |
| Digital Marketing Foundations | - Digital marketing landscape and channels - Customer journey and segmentation - Digital marketing strategy principles |
| Search Engine Optimization (SEO) | - Keyword research and content optimization - On-page and off-page SEO - Technical SEO fundamentals |
| Digital Marketing Strategy & Emerging Trends | - AI and automation in digital marketing (v5.0 update themes) - Integrated marketing strategy - Content marketing strategy |
| Data, Analytics and Insights | - Reporting and data-driven decision making - Web analytics fundamentals (e.g., Google Analytics) - Performance measurement and KPIs |
| Website Optimization | - User experience (UX) and usability - Conversion rate optimization (CRO) |
| Social Media Marketing | - Paid social advertising - Organic social media strategy - Community management and engagement |
| Paid Digital Advertising | - Display and programmatic advertising - Video advertising and remarketing - Search engine advertising (PPC) |
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