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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

A) Data extensions allow for add/update Import activity.
B) Data extensions can store HTML code as an attribute.
C) Data extensions support Customer ID to be used as Subscriber Key.
D) Data extensions are necessary for Contact Builder

2. Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?

A) Web Analytics Connector
B) Cloud Pages URL AMP script function
C) Link Wrapping

3. Which two statements are correct about Send Logging?
Choose 2answers

A) AMP script can be used to pull data from Send Logs for use within emails.
B) SQL Query Activities can reference Send Logs in combination with system data views.
C) Send Log data extensions are archived automatically based on retention settings.
D) A business unit can support up to three Send Logs.

4. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A) Brand-specific private domains are required for images and links.
B) Multiple FTP users must be accommodated.
C) A new sender profile is needed for sending transactional emails.

5. Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

A) Text
B) Decimal
C) Boolean
D) Number

Solutions: