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DMI CDMS-SP4.0 Exam Overview:
| Certification Vendor: | Digital Marketing Institute (DMI) |
|---|---|
| Exam Name: | Certified Digital Marketing Specialist - Strategy and Planning |
| Exam Number: | CDMS-SP4.0 |
| Related Certifications: | CDMS-DA4.0 Data & Analytics CDMS-CM4.0 Content Marketing CDMS-SM4.0 Search Marketing |
| Certificate Validity Period: | 3 years |
| Real Exam Qty: | 60-80 |
| Passing Score: | 70% |
| Exam Duration: | 120 minutes |
| Exam Price: | $395 - $595 USD |
| Available Languages: | English |
| Exam Format: | Drag-and-Drop, Scenario-Based, Case Study, Multiple Choice |
| Recommended Training: | DMI Official Strategy & Planning Course |
| Exam Registration: | Official DMI Registration |
| Exam Way: | Online proctored (remote) or at authorized test centers |
| Pre Condition: | Recommended: 1-2 years of digital marketing experience; no mandatory prerequisites |
| Official Syllabus URL: | https://digitalmarketinginstitute.com/certifications/cdms-strategy-and-planning |
DMI CDMS-SP4.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Measurement, Analytics & Optimization | 15% | - ROI and attribution modeling - KPIs and performance metrics - Continuous improvement and testing |
| Topic 2: Governance, Compliance & Data | 15% | - Data privacy (GDPR, CCPA, etc.) - Marketing technology stack and CRM - Legal and ethical considerations |
| Topic 3: Customer & Audience Strategy | 20% | - Customer lifetime value (CLV) and acquisition - Customer journey mapping - Buyer personas and segmentation |
| Topic 4: Omnichannel & Channel Strategy | 25% | - Channel selection and integration - Content strategy and planning - SEO, SEM, social, email, and display planning - Budget allocation and resource planning |
| Topic 5: Digital Marketing Strategy Framework | 25% | - PESTEL, SWOT, and competitive analysis - Business objectives and SMART goal setting - Customer insight and market research - Strategic planning models (SOSTAC, RACE) |
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