DMI CDMS-SMM2.0 Exam Overview:
| Certification Vendor: | Digital Marketing Institute (DMI) |
|---|---|
| Exam Name: | Certified Digital Marketing Specialist - Social Media Marketing |
| Exam Number: | CDMS-SMM2.0 |
| Exam Format: | Scenario-based, Multiple-choice |
| Certificate Validity Period: | 3 years |
| Exam Price: | $1,500 - $2,000 USD |
| Available Languages: | English |
| Related Certifications: | CDMS-SA2.0 CDMS-SP2.0 CDMS-SM2.0 |
| Exam Duration: | 120-180 |
| Passing Score: | 60% |
| Real Exam Qty: | 40-60 |
| Recommended Training: | DMI Official Social Media Marketing Course |
| Exam Registration: | DMI Official Registration |
| Exam Way: | Online proctored or at authorized DMI test centers |
| Pre Condition: | No formal prerequisites; recommended 1-2 years of digital/social media marketing experience |
| Official Syllabus URL: | https://digitalmarketinginstitute.com/certifications/specialist-social-media-marketing |
DMI CDMS-SMM2.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Strategy & Creation | 25% | - Brand voice & tone consistency - Content creation & curation best practices - Content planning & calendar development - Platform-specific content optimization |
| Topic 2: Community Management & Engagement | 20% | - Crisis management & response protocols - Social listening & reputation management - Influencer marketing & partnerships - Audience interaction & community building |
| Topic 3: Analytics, Measurement & Reporting | 10% | - Social media analytics tools - Performance analysis & optimization - Key performance indicators (KPIs) - Reporting & insight communication |
| Topic 4: Social Media Strategy & Planning | 25% | - Audience research & segmentation - Platform selection & strategy alignment - Business objectives & SMART goals - Budgeting & resource planning |
| Topic 5: Social Media Advertising | 20% | - Budget management & bidding strategies - Paid campaign setup & targeting - Ad creation & optimization - Compliance & advertising policies |
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