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| Section | Objectives |
|---|---|
| Topic 1: Data Cloud Overview | - Describe the Data Cloud ecosystem and how it fits into the Salesforce platform - Explain the purpose and functionality of Data Cloud |
| Topic 2: Data Cloud Setup and Administration | - Configure Data Cloud settings - Manage Data Cloud permissions and security |
| Topic 3: Identity Resolution | - Describe matching and reconciliation rules - Explain the purpose and configuration of Identity Resolution |
| Topic 4: Activation | - Configure activations to various targets - Describe activation use cases |
| Topic 5: Data Ingestion and Modeling | - Describe data streams and data sources - Explain data modeling concepts including Data Model Objects (DMOs) |
| Topic 6: Data Cloud Reporting and Analytics | - Utilize Data Cloud reports and dashboards |
| Topic 7: Segmentation and Calculated Insights | - Explain calculated insights - Create and manage segments |
1. Northern Trail Outfitters (NTO) owns and operates six unique brands, each with their own set of customers, transactions, and loyalty information. The marketing director wants to ensure that segments and activations from the NTO Outlet brand do not reference customers or transactions from the other brands.
What is the most efficient approach to handle this requirement?
A) Separate the brands into six different data spaces.
B) Separate the Outlet brand into a data space.
C) Use Business Unit Aware activation.
D) Create a batch data transform to generate a DLO for the Outlet brand.
2. Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range.
What should a consultant do to accommodate this request?
A) Use streaming data transform with a flow.
B) Use a streaming insight paired with a data action
C) Use streaming data transform combined with a data action.
D) Use a calculated insight paired with a flow.
3. Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers
A) Add the calculated insight in the activation.
B) Add additional attributes.
C) Choose a segment.
D) Select contact points.
4. A consultant is setting up Data Cloud for a multi-brand organization and is using data spaces to segregate its data for various brands.
While starting the mapping of a data stream, the consultant notices that they cannot map the object for one of the brands.
What should the consultant do to make the object available for a new data space?
A) Copy data from the default data space to a new DMO using the Data Copy feature and link this DMO to the new data space.
B) Create a new data stream and map the second data stream to the data space.
C) Navigate to the Data Space tab and select the object to be included in the new data space.
D) Create a batch transform to split data between different data spaces.
5. Northern Trail Outfitters wants to create a segment with customers that have purchased in the last 24 hours.
The segment data must be as up to date as possible.
What should the consultant Implement when creating the segment?
A) Use Einstein segmentation optimization to collect data from the last 24 hours.
B) Use rapid segments with a publish interval of 1 hour.
C) Use standard segment with a publish interval of 30 minutes.
D) Use streaming insights for near real-time segmentation results.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: C,D | Question # 4 Answer: C | Question # 5 Answer: D |
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