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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers

A) Contact data in non-sendable extensions
B) General tracking data at the job level
C) Contact-specific data at the job level
D) Contact data in sendable data extensions

2. A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers

A) Typical length of time users spend in Marketing Cloud
B) Frustration of users upon timeouts
C) Security risk of unauthorized users for longer timeout settings
D) Change impacts all users
E) Best practice suggests a 20-minute timeout setting

3. What does Marketing Cloud authenticate when a user logs in through the user interface?

A) If the user is an API User on their record
B) If the user has login hours enabled on their profile
C) If the user is assigned a role in the parent business unit
D) If the user is logging in from a whitelisted IP address

4. Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers

A) Add custom fields not included in the Send Log Template
B) Set the period to a fixed date in the Data Retention Policy
C) Log all variable data captured in emails at send time
D) Apply an appropriately-scoped Data Retention period
E) Log attribute data necessary for auditing communications

5. A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.

A) Use Synchronized Data Sources to data from the Sales Cloud.
B) Use Data Designer to link student and alumni data to the contact record.
C) Create an Import Activity to import alumni data into Salesforce Report.
D) Create list attributes to store student data from the Sales Cloud.

Solutions: