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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following is a real world use case for a search campaign?

A) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
B) Leverage the device-bridging technology to find users across their devices.
C) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
D) Ensure customers receive relevant offerings when landing on the site page.
E) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.

2. How are look-alike models produced?

A) They are built by creating audiences from categories with high index values.
B) They are built by data partners using complex algorithms of multiple data attributes.
C) They are built within the platform using logic to connect audiences.
D) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
E) They are built by ingesting online data from partner sites.

3. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the production side web server is capable of retrieving HTTP requests.
B) That the appropriate macros were added to the pixel URL.
C) That the iFrame tag type was selected in the container tool.
D) That the image pixel is placed as the delivery method in the Create Campaign dialog box.

4. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Self-classification
B) Corporate classification
C) Self-service OnRamp
D) Managed classification

5. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 3
B) 8
C) 6
D) 4

Solutions: