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Reference: https://education.oracle.com/oracle-eloqua-cx-marketing-2020-implementation-essentials/pexam_1Z0-340-20

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  • Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud
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Oracle 1Z0-340-20 Exam Syllabus Topics:

SectionObjectives
Topic 1: Account Configuration and Administration- Email Configuration
  • 1. Subscription management
  • 2. Email groups
  • 3. Deliverability settings
- Security and User Management
  • 1. Account administration settings
  • 2. Security groups
  • 3. User roles and permissions
Topic 2: Automation and Lead Management- Lead Scoring
  • 1. Profile and engagement criteria
  • 2. Scoring models
  • 3. Lead qualification processes
- Program Builder and Campaign Automation
  • 1. Program analysis
  • 2. Program steps and actions
  • 3. Automated workflows
Topic 3: Reporting and Analytics- Insight and Reporting
  • 1. Performance dashboards
  • 2. Campaign reporting
  • 3. Marketing analytics
Topic 4: Campaign Management- Campaign Design
  • 1. Campaign elements
  • 2. Campaign activation and monitoring
  • 3. Campaign canvas
- Email Marketing
  • 1. Email creation and editing
  • 2. Personalization
  • 3. Dynamic content
Topic 5: Data Management- Contacts and Segmentation
  • 1. Contact fields and records
  • 2. Shared lists
  • 3. Segments and filters
- Data Imports and Exports
  • 1. Update rules
  • 2. Import processing
  • 3. Data cleansing
Topic 6: Web Tracking and CRM Integration- Web Tracking
  • 1. Visitor activity monitoring
  • 2. Digital behavior analysis
  • 3. Tracking scripts
- CRM Integration
  • 1. Oracle CX integrations
  • 2. Data synchronization
  • 3. Salesforce integration concepts

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