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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?

A) You'll unlink the three accounts from your MC Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MC
B) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts.
C) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.
D) You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.

2. You are a Google AdWords consultant for your company and you'd like to do conversion tracking.
How do you participate in the Google AdWords conversion tracking?

A) Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
B) You must add the Google AdWords conversion tracking code to your website's HTML code.
C) Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
D) You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.

3. Which of the following matches eliminates the searched phrases?

A) Broad match
B) Phrase match
C) Exact match
D) Negative match

4. Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

A) Search engine marketing
B) Localized search results
C) Search engine optimization
D) Organic marketing

5. Allen is using the Traffic Estimator tool to predict the amount of traffic he'll receive for his Google AdWords ads, based on keyword targeting. Allen notices that Google can also recommend a CPC bid for the keywords he's generated. At what percentage of the time does Google say, that their suggested value should deliver ads in the top position ?

A) 85 percent
B) Zero. The traffic estimator does not work with keyword targeting, only CPM bidding.
C) 75 percent
D) 50 percent

Solutions: