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1. Sally has multiple campaigns for her company's products in Google AdWords. She wants to see and edit the details of all the ad groups in her AdWords account. Which one of the following approaches is the best choice for Sally to see and edit details of all the ad groups in her AdWords account?
A) Sally should use the Ad groups tab from the Active Campaigns tab of her account.
B) Sally can see all of the Ads from the online campaigns page, but she can only edit the ads one at a time.
C) Sally should use the downloadable AdWords editor for this feature.
D) Sally should use the Ad groups tab from the All online campaigns page of her account.
2. Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?
A) Cost per 1,000 impression
B) Cost per conversion
C) Cost per click
D) Cost per acquisition
3. You are a Google AdWords consultant for the HKY Company. They are interested in hiring your firm to create a video ad about their company for YouTube. The HKY Company has asked for what they believe to be the most effective ad type of YouTube: an in-stream ad. What is the maximum duration of this ad type?
A) 10 minutes
B) 30 seconds
C) 60 seconds
D) 10 seconds
4. Examine the image below:
Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color red?
A) Image ad
B) In stream video
C) In video overlay
D) Banner ad
5. What tool is being used in the image below?
A) Wonder Wheel tool
B) Site and Category Exclusion tool
C) Website Optimizer tool
D) AdWords Editor tool
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A |
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