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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

A) 2
B) 25
C) 30
D) Unlimited

2. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A) (Revenue from sales - Advertising costs)
B) (Revenue from sales - Advertising costs)/Duration of Ad
C) (Revenue from sales - Advertising costs)/Advertising costs
D) (Revenue from sales - Advertising costs)/Revenue from Sales

3. Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event. How can the developer track these events?

A) The event can be tracked by adding the Google AdWords conversion tracking code to the end of the event script.
B) The event can be tracked with the Google AdWords conversion tracking added to the event as a script.
C) The event can be tracked with the Google Analytics' _trackPageview function.
D) Unless the event can trigger a pageview command, the Flash events cannot be tracked.

4. You are a Google AdWords consultant for a client who sells sunglasses online. You've configured conversion tracking for your client and are explaining the concept of conversions to your client. There are two types of conversions that you need to explain to your client. What are the two types of conversions that Google AdWords offers?

A) One-per-click conversions and many-per-click conversions
B) Lead conversions and Sale conversions
C) 30-day conversions and Post-30-day conversions
D) Cost-per-conversion and click-per-conversion

5. Which Google AdWords tool should you use, if you want to see every search query that triggered your ad?

A) Google Analytics
B) Search Query Performance Report
C) Query Search tool
D) Keyword tool

Solutions: