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NEW QUESTION 92
U+ Bank uses a Next-Best-Action decision strategy to automatically approve credit card limit changes requested by customers. A scorecard model determines the customer credit score.
The automatic approval of credit card limits are processed based on the following criteria set by the bank:
The bank wants to change the threshold value for the USD 2000 credit limit from "<175" to "<200".
As a Strategy Designer, how do you implement this change?
- A. Map the score value in the decision strategy to "<=200".
- B. Change the cutoff value in the results tab of the scorecard decision component
- C. Change in the strategy the condition from ".pxSegment <=175" to ".pxSegment <=200"
- D. Change the cutoff value in the results tab of the scorecard model
Answer: D
NEW QUESTION 93
MyCo, a telecommunications company, wants to implement one-to-one customer engagement using Pega Customer Decision Hub. Which of the following real-time channels can the company use to present Next-Best-Actions? (Choose Three)
- A. SMS
- B. A retail store
- C. The call center
- D. Traditional television advertisements
- E. Billboard on the company building
Answer: A,B,C
NEW QUESTION 94
U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website- The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience.
Select the correct suppression rule for the requirement: If a customer has clicked on any of the mortgage offers a total of three times in the last 7 days, do not show any mortgage offers to that customer for the next 10 days.
- A. Suppress an action for 7 days if there are three clicks on the web channel in the last 10 days.
- B. Suppress a group of actions for 10 days if there are three clicks on the web channel in the last 7 days.
- C. Suppress an action for 10 days if there are three clicks for any channel in the last 7 days.
- D. Suppress a group of actions for 10 days if there are three clicks on the web channel in the last 10 days.
Answer: C
NEW QUESTION 95
In a call-center application that receives Next-Best-Actions from Pega Customer Decision Hub, the customer service representative (CSR) is _________.
- A. always expected to sell a product or service irrespective of the customer's call intent
- B. expected to improvise based on some basic customer information displayed on screen
- C. guided on the next important conversation to have with the customer
- D. forced to follow a strict path of recommended steps, from which the CSR cannot deviate
Answer: C
NEW QUESTION 96
For a limited time period, a bank wants to avoid sending promotional emails related to credit card offers to a customer if they have already received one. Which rule do you need to define to implement this business requirement?
- A. Suppression policy
- B. Customer contact limits
- C. Volume constraints
- D. Applicability rules
Answer: A
NEW QUESTION 97
A volume constraint is configured to apply constraints to actions as a group rather than for each action individually. A customer qualifies for 3 actions, and the volume limit on the top-ranked action is above zero, the limits on the 2 lower-ranked actions have been reached. Given this scenario, how many actions will be selected for the customer in the outbound run?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: B
NEW QUESTION 98
U+ Bank realizes that customers have ignored a particular mortgage offer. As a result, the bank wants to offer the action 30% more frequently. Which arbitration factor do you configure to implement this requirement?
- A. Business purpose weighting
- B. Action weighting
- C. Action value
- D. Context weighting
Answer: B
NEW QUESTION 99
You are a decisioning consultant responsible for configuring offer prioritization for home loan offers based on the business requirements.
Select each prioritization factor on the left and drag it to the correct condition on the right.
Answer:
Explanation:
NEW QUESTION 100
A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day 1. On day 3, it sends a reminder email to customers who haven't responded to the first email. On day 7, it sends a second reminder to customers who haven't responded to the first two emails. If you were to re-implement this requirement using the always-on outbound customer engagement paradigm, how would you approach this scenario?
- A. Configure a primary schedule for the original offer email and setup an ad-hoc or emergency schedule to send reminder emails
- B. Create three segments to identify the target audience for each of the three offer emails - day 1, day 3 and day 7. Setup three schedules per day targeting each of the three segments
- C. Configure the primary schedule to run daily and let the AI choose the best action from all the actions that a customer qualifies for based on engagement policies
- D. Create an action with a flow that contains 3 Send Email shapes, one for each email. Set appropriate wait times between the shapes
Answer: C
NEW QUESTION 101
MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what do you configure to select the best offer from both groups based on customer behavior?
- A. Create a prioritization decision strategy at the Group-level.
- B. Ensure that the propensity is enabled in Arbitration tab.
- C. Create an adaptive model rule at the Issue-level.
- D. Enable an action value in the prioritization formula.
Answer: B
NEW QUESTION 102
The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.
The details of the shoes are provided in the following table:
What is the number of outputs that each component has?
- A. Set-Property=4, Results=4
- B. Set-Property=1, Results=4
- C. Set-Property=4, Results=1
- D. Set-Property=1, Results=1
Answer: C
NEW QUESTION 103
Myco, a telco, wants to present their customers with new 5G data plans - the Unlimited plan, the 500GB plan, and the 100GB plan - on their web portal. As a Decisioning Consultant, you want to test how the three new offers will be distributed by running a distribution test that only considers eligibility without arbitration. In this scenario, which report will test this requirement?
- A. Bias Report
- B. Channel Report
- C. Action Distribution Report
- D. Action Priority Report
Answer: C
NEW QUESTION 104
If the Pega Customer Decision Hub presents Next-Best-Action recommendations to a customer in a call-center, the Next-Best-Action is re-evaluated when _____, ____, and ____ (Choose Three)
- A. the marketer retires an offer
- B. a customer responds to an offer
- C. the service representative completes a task
- D. a customer changes the call context
- E. the service representative is in the middle of completing a task
Answer: B,C,D
NEW QUESTION 105
Myco, a telco, wants to present their customers with new credit card offers - the Diamond card, the Platinum card, and the Gold card - on their web portal. As a decisioning consultant, you want to determine which will be the best performing action by running a distribution test. In this scenario, which report will test this requirement?
- A. Bias Report
- B. Channel Report
- C. Action Distribution Report
- D. Action Priority Report
Answer: D
NEW QUESTION 106
U+ Bank, a retail bank, wants to include offer related images in the emails that they send to their qualified customers.
As a decisioning consultant, what best practice must you follow to include images in the emails?
- A. Host images on an external server
- B. Attach images to the email
- C. Embed images in the email directly
- D. Provide links to images in the email
Answer: A
NEW QUESTION 107
Reference module: Next-Best-Action in an omnichannel environment
A bank uses Pega Customer Service in its contact center. When a call comes in, it is routed to a service representative. Once the service representative accepts the call, the Customer Decision Hub (CDH) determines the Next-Best-Action to be offered to the customer. What two pieces of information is used by the Customer Decision Hub to determine the Next-Best-Action recommendations? (Choose Two)
- A. Call context
- B. The service representative's profile
- C. Customer Profile
- D. The previous customer's profile
Answer: A,C
NEW QUESTION 108
The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.
The details of the shoes are provided in the following table:
According to the decision strategy, what is the output of component in the blank space highlighted in red?
- A. Nike
- B. Reebok
- C. Nike, Adidas, Puma, Reebok
- D. Reebok, Puma, Adidas, Nike
Answer: B
NEW QUESTION 109
A strategy designer has created 10 actions in the Sales/Credit Cards group and 10 actions in the Sales/Mortgages group. He would like to import all 10 actions from the Credit Cards group and only two actions from the Mortgage group into one decision strategy. What is the minimum number of Proposition Data components he needs to use in his strategy?
- A. three
- B. two
- C. twelve
- D. one
Answer: A
NEW QUESTION 110
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