[May-2023] The Facebook 600-101 Exam Test For Brief Preparation
Revolutionary Guide To Exam Facebook Dumps
Facebook 600-101, also known as the Facebook Certified Community Manager Exam, is a certification exam that tests an individual's skills and knowledge in managing and growing online communities on Facebook. This exam is designed for individuals who are responsible for building, managing, and growing online communities, such as social media managers, community managers, and digital marketers.
NEW QUESTION # 27
A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?
- A. A company-branded profile used by all community managers with each reply signed by name
- B. The personal profiles of each community manager to make it clear who is replying
- C. The agreed result from a recent poll stating that each community manager will use their initials
- D. The approach that the team agreed upon and the company approved
Answer: D
NEW QUESTION # 28
A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?
- A. Research popular content themes that may be relevant to the community.
- B. Ask community members to share their most memorable community posts.
- C. Review data for insights into high-performing content in the community.
- D. Survey community members for their most frequently asked questions about content themes.
Answer: D
NEW QUESTION # 29
A community manager needs to develop a leadership team to manage content for a community in which members share private information.
Historically, two visible members led this community, and community members are resistant to a larger leadership team.
The expanded leadership team must lead with a consistent voice and maintain an inclusive environment.
How can the community manager achieve these requirements?
- A. Create a team page for official communications and encourage the admin team to use their personal profiles.
- B. Task specific admin team members to enforce rules, and assign others to maintain an inclusive environment.
- C. Create an admin team profile for all team members to use when they make an official team action.
- D. Highlight the leadership team with photos, announcements and by tagging them regularly.
Answer: A
NEW QUESTION # 30
The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?
- A. Create a template and require each regional manager to complete that template every month
- B. Create a template and require each regional manager to submit results that are above the benchmark
- C. Ask each regional manager to submit an individual report, then merge those into one report
- D. Hold a daily meeting with the full team to track progress for each region
Answer: A
NEW QUESTION # 31
A newly appointed community manager learns of a conflict regarding a post in the community. This community has recently added new guidelines stating that only links from credible sources are allowed. Several members start to post links on the thread from unreliable sources, and other members are starting to get upset. The post has been reported several times. The community manager wants to educate the community about the new guidelines.
Which two actions should the community manager take? (Choose 2)
- A. Delete the post immediately and message involved members.
- B. Post a link to the group rules that are relevant to this topic.
- C. Remove and block members who violated the guidelines.
- D. Remove comments from unreliable sources on the post.
Answer: B,D
NEW QUESTION # 32
A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?
- A. Enter a list of potentially offending keywords into the moderation tool
- B. Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
- C. Create a joint moderation account with the name of the group
- D. Make the team's Facebook Page an admin of the group
Answer: D
NEW QUESTION # 33
An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)
- A. Prepare materials for influencers that highlight recent community impact
- B. Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
- C. Create a Facebook Page and organize events using the paid events functionality
- D. Claim a membership fee for current members of the Facebook group
Answer: B,C
NEW QUESTION # 34
A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization.
How should the incumbent community manager proceed?
- A. Continue to focus on the original community
- B. Remove the members who are joining the new community
- C. Create a post that discourages members from joining the new community
- D. Link to the new community and encourage people to join it
Answer: A,C
NEW QUESTION # 35
Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?
- A. The picture post is the most successful if reach is more important than engagement
- B. The link post should be promoted with ads if the primary goal is reach
- C. The link and video post garnered more awareness than the picture post
- D. The video post should be promoted with ads if the primary goal is engagement
Answer: A
NEW QUESTION # 36
A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?
- A. Allow the 11-year-old as a member of the group so that they do not report the group
- B. Ignore the request on the basis that the membership criteria are well displayed
- C. Ask the community to vote on allowing others in the group
- D. Respond to the complaint with a link to Facebook Community Standards
Answer: D
NEW QUESTION # 37
A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem.
Which step should the community manager take?
- A. Open a conversation with the community member and discuss their concerns
- B. Call the local authorities immediately to report the threat
- C. Delete the comments and ban the community member from the Page
- D. Raise the issue to the most relevant point of contact internally
Answer: D
NEW QUESTION # 38
An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)
- A. Post visuals that are aligned with the corporate identity
- B. Frequently encourage members to describe their best football tricks
- C. Create a highly engaging text-based question of the day series
- D. Share viral videos to spark discussion
Answer: B,C
NEW QUESTION # 39
A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)
- A. Send a message to each of the community members requesting their opinions of the proposed closure
- B. Invite the community to submit their success stories so they can be shared with the national committee
- C. Initiate a petition against the proposed closure and ask community members to circulate it widely
- D. Monitor sentiment across digital channels within the organization's area of focus
Answer: B,D
NEW QUESTION # 40
The community manager of a small business group joins a Facebook networking group as a member and leaves responses on multiple posts.
The community manager's comments negatively compare the management styles of both groups, which goes against the rules of the networking group.
The community manager of the networking group wants to reinforce to the whole community that every group has its own rules and culture.
Which two actions should the community manager of the networking group take? (Choose 2)
- A. Reply to the member's comment and tag them in the rule post
- B. Repost a group rule and mute them for seven days
- C. Remove the member from the group
- D. Delete the member's comments and mute them for seven days
Answer: A,B
NEW QUESTION # 41
A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?
- A. Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
- B. Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
- C. Research all existing podcasts in the industry and find content that has not been produced previously
- D. Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
Answer: A
NEW QUESTION # 42
A community manager for an influencer is focused on thought leadership and well-being.
The influencer has the following assets:
A Facebook Page with 500,000 followers
A Facebook group with 30,000 members
An Instagram account with 200,000 followers
The community manager needs to evaluate possible revenue streams.
Which three approaches should the community manager recommend? (Choose 3)
- A. Position the influencer as a thought leader and charge speaking fees
- B. Comment publicly on sponsor accounts to propose a partnership
- C. Implement a fee for members who post more than once per week
- D. Set up a Page button to increase online sales on the influencer's website
- E. Organize affordable community meetups to attend a live show of the influencer
Answer: A,D,E
NEW QUESTION # 43
In an established community, members have been posting the same questions repeatedly.
Which three group tools should be used to help members find the answers they are looking for more easily? (Choose 3)
- A. Direct members to report repetitive questions using the Report to Admin tool
- B. Pin a post as an announcement in the group
- C. Create a frequently asked questions learning unit
- D. Add useful posts to a topic tag dedicated to frequently asked questions
- E. Ask members to tag an admin every time someone asks a repetitive question
Answer: B,C,D
NEW QUESTION # 44
An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)
- A. Repost the group guidelines regarding self-promotion.
- B. Reply to the post and explain that this behavior is not allowed.
- C. Remove the member who created the post from the group.
- D. Delete the post and use the Give Feedback feature.
Answer: A,D
NEW QUESTION # 45
The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?
- A. Start a new community and post event content there
- B. Create an ad and target attendance from outside communities
- C. Create a schedule and invite attendees to sessions that align with their interests
- D. Ask attendees to create sub-communities and monitor conversations
Answer: C
NEW QUESTION # 46
A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?
- A. Increase engagement-type posts and use only new content to create engagement.
- B. Repurpose content by reviewing and recycling previous posts.
- C. Ask members which types of tools and content they want more of.
- D. Research and change the content types to align with the demographics of all community members.
Answer: D
NEW QUESTION # 47
There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?
- A. Organize a week-long online summit to focus on helping overcome isolation.
- B. Host an online meeting room for members that remains open 24/7.
- C. Publish a post asking members to provide their address in the comments.
- D. Create content encouraging offline gatherings, with graphics of local landmarks.
Answer: D
NEW QUESTION # 48
A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?
- A. How much engagement each platform gets
- B. How many current clients found the trainer on each platform
- C. How much the trainer enjoys using each platform
- D. How much time the trainer spends on each platform
Answer: B
NEW QUESTION # 49
A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?
- A. Prioritize the content from the department that is the most polished and ready to post
- B. Review previous post results and reuse the content that performed best
- C. Research competitors and replicate popular creative tactics that perform well for them
- D. Review briefs from internal stakeholders outlining key messaging, details and targets
Answer: D
NEW QUESTION # 50
A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?
- A. Increase paid spend targeting young audiences on all platforms
- B. Increase community moderation on all platforms
- C. Increase video content across all platforms
- D. Increase influencer content across all platforms
Answer: D
NEW QUESTION # 51
......
The exam is developed by Facebook and covers various aspects of community management, such as community strategy, content creation and curation, engagement techniques, and measurement and analysis. It is a rigorous exam that requires candidates to have a deep understanding of Facebook's policies and guidelines, as well as a strong grasp of community management best practices.
600-101 Free Study Guide! with New Questions: https://www.braindumpquiz.com/600-101-exam-material.html