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Google adwords-reporting Exam Overview:
| Certification Vendor: | |
| Exam Name: | Google Ads Certification - Multiple Exams (Search, Display, Video, Measurement, etc.) |
| Exam Number: | Google Ads Certification |
| Passing Score: | 80% |
| Exam Duration: | 90-120 |
| Exam Format: | Multiple choice, True/False |
| Related Certifications: | Google Ads Search Certification Google Ads Display Certification Google Ads Video Certification Google Ads Measurement Certification Google Ads Search Ads 360 Certification |
| Exam Price: | Free |
| Certificate Validity Period: | 12 months |
| Real Exam Qty: | 50-100 |
| Available Languages: | English, Multiple languages |
| Sample Questions: | Google adwords-reporting Sample Questions |
| Exam Way: | Online (via Google Skillshop) |
| Pre Condition: | Google account required, no prerequisites |
| Official Syllabus URL: | https://skillshop.withgoogle.com/ |
Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Search Advertising | 20-30% | - Keyword Matching - Performance Optimization - Bidding and Budgeting - Ad Creation |
| Topic 2: Display Advertising | 15-25% | - Display Network Strategy - Bidding Strategies - Audience Targeting - Ad Formats |
| Topic 3: Measurement and Reporting | 20-30% | - Campaign Performance Analysis - Google Analytics Integration - Conversion Tracking - Data Interpretation - Reporting Tools |
| Topic 4: Video Advertising | 15-20% | - YouTube Strategy - Bidding and Targeting - Video Ad Formats |
| Topic 5: Optimization | 15-20% | - A/B Testing - Performance Diagnosis - Bid Strategy Adjustments - Budget Optimization |
Google Reporting and Analysis Exam Practice Test Sample Questions:
1. Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?
A) Add more keywords
B) Run the website optimizer
C) Increase the cost-per-click bids
D) Run Google Analytics
2. Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?
A) On every page of her website
B) On her Google Analytics destination URL
C) On her index page
D) On her home page
3. Which Google AdWords tool should you use, if you want to see every search query that triggered your ad?
A) Google Analytics
B) Search Query Performance Report
C) Query Search tool
D) Keyword tool
4. Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?
A) Kenny should wait for at least 24 hours before expecting to see the statistics generated.
B) Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.
C) The client's site probably hasn't had any visitors yet.
D) Kenny won't see the statistics on the client's site because he's also using Google AdWords.
5. You have been using Google Analytics for your company for the past one year. You've created several reports using Google Analytics and it's helped you make good decisions about your website. You're currently considering sharing your data as part of the Analytics Benchmarking Service. Your manager is in agreement with sharing the data as long as you can do so anonymously. Based on this condition, which Data Sharing Settings would you be able to share in the Benchmarking Service?
A) You have to share the data with known information, so Google Analytics can contribute the information to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service.
B) You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous.
C) You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous.
D) You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: B |
By Betsy
