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IBM P8010-096 Exam Syllabus Topics:

SectionObjectives
IBM Unica Enterprise Campaign Fundamentals- Core concepts
  • 1. Campaign workflow and terminology
    • 2. Architecture and components
      Campaign Design and Management- Campaign creation
      • 1. Campaign objects and organization
        • 2. Flowchart creation and management
          Flowchart Processes- Process configuration
          • 1. Audience selection and data manipulation
            • 2. Select, Merge, Segment, and Extract processes
              Reporting and Integration- Analysis and integration
              • 1. Campaign results and reporting
                • 2. Integration with IBM Enterprise Marketing Management solutions
                  Administration and Configuration- System administration
                  • 1. Security, users, and permissions
                    • 2. Advanced settings and server optimization
                      Execution and Performance- Campaign execution
                      • 1. Running and monitoring flowcharts
                        • 2. Performance tuning and troubleshooting

                          IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                          1. If a customer is doing top down offer planning, where is it recommended that the customer associate offers with a campaign in Unica Campaign?

                          A) In the Target Cell Spreadsheet.
                          B) In the Call List.
                          C) Go to Campaign>Offers
                          D) In the Mail List.


                          2. Which tab does a customer use to run a report in Unica Campaign to obtain information on a Campaign, offer, cell or segment?

                          A) Flowchart Tab
                          B) Analysis Tab
                          C) Summary Tab
                          D) Target Cells Tab


                          3. Which flowchart process in Unica Campaign allows a customer to specify a query that identifies the subset of records for purchases made in May-June of this year?

                          A) Snapshot
                          B) Extract
                          C) Select
                          D) Track


                          4. When working with Unica Campaign Response History Administration, what is a key step before beginning the work?

                          A) Configure audience process.
                          B) Configure table mappings.
                          C) Define audience levels.
                          D) Configure response processes.


                          5. What Unica Campaign flowchart process should a customer use in order to limit the input to select only IDs for persons who live in the Pacific time zone?

                          A) Mail List
                          B) Sample by percentage
                          C) Select
                          D) Merge


                          Solutions:

                          Question # 1
                          Answer: A
                          Question # 2
                          Answer: B
                          Question # 3
                          Answer: B
                          Question # 4
                          Answer: C
                          Question # 5
                          Answer: C

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