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| Section | Objectives |
|---|---|
| IBM Unica Enterprise Campaign Fundamentals | - Core concepts
|
| Campaign Design and Management | - Campaign creation
|
| Flowchart Processes | - Process configuration
|
| Reporting and Integration | - Analysis and integration
|
| Administration and Configuration | - System administration
|
| Execution and Performance | - Campaign execution
|
1. If a customer is doing top down offer planning, where is it recommended that the customer associate offers with a campaign in Unica Campaign?
A) In the Target Cell Spreadsheet.
B) In the Call List.
C) Go to Campaign>Offers
D) In the Mail List.
2. Which tab does a customer use to run a report in Unica Campaign to obtain information on a Campaign, offer, cell or segment?
A) Flowchart Tab
B) Analysis Tab
C) Summary Tab
D) Target Cells Tab
3. Which flowchart process in Unica Campaign allows a customer to specify a query that identifies the subset of records for purchases made in May-June of this year?
A) Snapshot
B) Extract
C) Select
D) Track
4. When working with Unica Campaign Response History Administration, what is a key step before beginning the work?
A) Configure audience process.
B) Configure table mappings.
C) Define audience levels.
D) Configure response processes.
5. What Unica Campaign flowchart process should a customer use in order to limit the input to select only IDs for persons who live in the Pacific time zone?
A) Mail List
B) Sample by percentage
C) Select
D) Merge
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: C |
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