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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Customer Needs & Use Cases | 25% | - Solving business challenges with IBM ECM - Industry-specific ECM requirements |
| Topic 2: Competitive Positioning & Sales Strategy | 20% | - Differentiation from competing solutions - Selling approach and value demonstration |
| Topic 3: Product Features & Benefits | 30% | - Case management, workflow, and business process automation - Content management, capture, and archiving capabilities - Compliance, security, and governance features |
| Topic 4: IBM ECM Solution Overview | 25% | - IBM ECM portfolio and product positioning - Enterprise Content Management concepts and value proposition |
1. Who are the two primary technology decision makers and influencers for Content Manager OnDemand solutions?
A) Chief Credit Officer and Chief Audit Executive
B) Chief Information Officer and IT Director
C) Chief Customer Officer and CFO
D) Chief Marketing Officer and Chief Compliance Officer
2. When talking to a customer to see if Content Manager OnDemand is a good fit, what question should be asked first?
A) Do your CSRs need Case Management?
B) How do CSRs access all information necessary to respond to customer questions?
C) Do your Customer Service Reps (CSRs) need workflow to respond to customers?
D) How do CSRs do scanning of documents today?
3. Which of these are common use cases for OnDemand?
A) Customer Service, eBPP and back office reports
B) Case Management or Advanced Case Management
C) Scanning paper documents to start a workflow
D) Active data, check in - check out
4. What is IBM's market position in ECM?
A) Number 4 with 2% market share
B) Number 2 with 5% market share
C) Number 3 with 3% market share
D) Number 1 with 13% market share
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: D |
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