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IBM M2020-645 Exam Syllabus Topics:

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. Which product integrates with IBM Cognos BI to provide text mining and predictive modeling capabilities?

A) IBM SPSS
B) IBM Clarity
C) IBM Cognos TM1
D) IBM Info Sphere Datastage

2. Which type of user benefits most from the unified workspace of IBM Cognos BI?

A) Line of business user
B) System administrator
C) Data modeler
D) Statistician

3. Which organization is the best prospect for IBM Cognos 8 BI?

A) A manufacturing company with 2000 employees
B) A restaurant chain with 500 employees
C) A law firm with 75 employees
D) A retail company with 250 employees

4. Which type of analysis in IBM Cognos BI is sufficient for most users and should be introduced into every deal to sell more seats?

A) Analytical reporting and drilling
B) Statistics and predictive analytics
C) Slice-and-dice and trending
D) Scenario modeling

5. What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?

A) Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.
B) Warn the customer of hidden charges attached to features perceived as free.
C) Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
D) Expand the agenda to include capabilities not provided by the competitor.

Solutions: