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IBM M2020-645 Exam Syllabus Topics:

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. An organization is interested in IBM Cognos BI, but they say they already have many business intelligence and reporting systems in place.
What is the best way for the sales representative to respond?

A) Cognos was designed to take information from multiple applications and pull it together into a single platform.
B) Cognos allows organizations to select the appropriate roles that match their user behaviors.
C) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
D) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.

2. A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?

A) Cognos was designed to take information from multiple applications and pull it together into a
single platform.
B) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
C) Cognos allows organizations to select the appropriate roles that match their user behaviors.
D) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.

3. Which statement should a sales representative listen for when positioning IBM Cognos BI to an IT project manager?

A) We do not have the relevant data to make decisions on recruitment.
B) It is difficult to see into the overall performance of the supply chain.
C) We are forced to be reactive, not proactive, to critical business situations.
D) New BI solutions are difficult to integrate with existing systems.

4. According to Gartner's 2011 Magic Quadrant, which competitor of IBM Cognos is NOT in the leaders quadrant?

A) LogiXML
B) QlikTek
C) MicroStrategy
D) Oracle

5. A current IBM Cognos BI customer wants to add scenario modeling and forecasting capabilities to their environment. Many of their business users prefer to work in Microsoft Excel.
Which product should the sales representative recommend?

A) IBM SPSS
B) IBM Cognos TM1
C) IBM Cognos Controller
D) IBM OpenPages

Solutions: