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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?

A) To determine the most popular products in a category.
B) To predict how changes in assortment will affect sales.
C) To reflect actual buying patterns and substitutions.
D) To map the mental path shoppers take as they shop a category.

2. What is Midtown Mart's share of wallet (SOW) for Category X?

Table shown:

A) 25%
B) 27%
C) 60%
D) 75%

3. Who benefits from a successful promotion?

A) Shopper
B) Manufacturer
C) All of the above
D) Retailer

4. What is the primary goal of SKU rationalization in supply chain management?

A) To increase the number of products available to customers
B) To eliminate all high-cost products from the inventory
C) To focus solely on high-demand seasonal products
D) To reduce complexity by removing slow-moving and redundant products

5. Which of the following KPIs is most critical for resolving on-shelf availability issues in the retail supply chain?

A) Fill Rate
B) Inventory Turnover
C) Order Cycle Time
D) Gross Margin

Solutions: