Download Online VALID Marketing-Cloud-Personalization Exam Dumps File Instantly[Sep 21, 2023]
Marketing-Cloud-Personalization Exam Dumps For Certification Exam Preparation
NEW QUESTION # 50
What are the components of an interaction studio web campaign? [check]
- A. Email capture, homepage, and product requisite
- B. Configured recipe, visitor profile, and content window
- C. Experience, template, and content Zone
- D. Affinity, infobard and attribution window
Answer: C
NEW QUESTION # 51
How does interaction studio deliver technical value to marketers? [Check]
- A. By listening to customer signals, understanding customer intent, and acting accordingly
- B. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
- C. By providing a cloud-based application designed to help salespeople sell smarter and faster
- D. By providing a platform to manage, schedule, create and monitor content
Answer: A
NEW QUESTION # 52
What is the purpose of defining content zones in the sitemap?
- A. To ingest catalog information from the page
- B. To specify the size of the content that will be used
- C. To define where campaigns can render on a website
- D. To report on web campaign performance
Answer: C
NEW QUESTION # 53
What two features of interaction studio have functionality to perform an A/B testing?
- A. Campaigns
- B. Recipes
- C. Templates
- D. Segments
Answer: A,D
NEW QUESTION # 54
Which scenario is a valid interaction studio use case?
- A. Machine learning driven insights within a customer database
- B. Behavioural targeting with 3rd party audience data
- C. Recommendations in email which are personalised at send time
- D. Recommendations in email which are personalized at open time
Answer: D
NEW QUESTION # 55
What are the three types of ingredients available for a recipe?
- A. Catalog-based and Trending
- B. Co-Occurrence
- C. Recommendations
- D. Machine Learning
- E. Promotions
Answer: A,B,C
NEW QUESTION # 56
What are the two competitive advantages of interaction studio? [check]
- A. True Real-Time Decisioning
- B. Integrated content management system
- C. Managers Consent
- D. Monitors active time spent and true engagement
Answer: A,D
NEW QUESTION # 57
If you want to compare the completion of two objectives based on a filter, what report would you use?
- A. Goal completion report
- B. Referring sources report
- C. Goal comparison report
- D. Visitor behaviour report
Answer: C
NEW QUESTION # 58
What are IS machine learning powered algorithms called?
- A. Einstein Recipe
- B. Machine Learning Tools
- C. Einstein Decisions
- D. Data Science Workbends
Answer: A
NEW QUESTION # 59
What three components can a web developer define by pageType?
- A. Goals
- B. Capturing Attribute
- C. Content Zones
- D. Item Actions
- E. Campaign
Answer: B,C,D
NEW QUESTION # 60
What two features of interaction studio can be used in an open-time email campaign?
- A. Attribute
- B. Survey
- C. Recipe
- D. Promotion
Answer: C,D
NEW QUESTION # 61
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
- A. The option to include built-in fields on a segment export
- B. The option to include all custom fields on a segment export
- C. The option to send segment date to Marketing Cloud
- D. The option to exclude anonymous fields on a segment export
Answer: B
NEW QUESTION # 62
Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?
- A. Campaign author
- B. Editor
- C. Campaign editor
- D. Viewer
Answer: C
NEW QUESTION # 63
What is the rule criteria that you can use in the segment creation process?
- A. Social mentions
- B. Actions
- C. Dimensions
- D. Email click throughs
Answer: B
NEW QUESTION # 64
How does IS define web template?
- A. A repeatable framework used to create a web campaign
- B. The events and behavior of what will be captured on the websites
- C. An area on your site that a developer has configured.
- D. A google Chrome Extension
Answer: A
NEW QUESTION # 65
What attribute and value is passed in the event API request for returning server sidecampaigns? [check]
- A. Server Side messages = 1
- B. Server side are always returned
- C. Source = Server
- D. Server side = true
Answer: C
NEW QUESTION # 66
What is the maximum number of user attributes you can setup per dataset?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
NEW QUESTION # 67
Which three components of a recipe are optional when configuring a new algorithm?
- A. Variation
- B. Boosters
- C. Decisions
- D. Exclusions
- E. Ingredients
Answer: A,B,D
NEW QUESTION # 68
What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?
- A. Channel
- B. Directory
- C. Catalog
- D. Dimensions
Answer: D
NEW QUESTION # 69
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