[Feb-2022] AMA PCM DUMPS WITH REAL EXAM QUESTIONS
2022 New BraindumpQuiz PCM PDF Recently Updated Questions
NEW QUESTION 116
The major disadvantages of primary data collection are that:
- A. it cannot be tailored to meet specific research needs.
- B. it can only be accessed through syndicated databases or unstructured data mines.
- C. it is too general to meet researcher's and manager's needs.
- D. all of these are disadvantages of primary research data.
- E. it takes more time to collect than secondary data and is more costly.
Answer: E
NEW QUESTION 117
_____ is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision.
- A. Personal selling
- B. Public relation
- C. Direct marketing
- D. Advertising
- E. Sales promotion
Answer: A
NEW QUESTION 118
When conducting a SWOT analysis, opportunities and threats are likely to arise from:
- A. the company's core competencies.
- B. changes in consumer preferences.
- C. assets and financial performance.
- D. the location of the company.
- E. key personnel.
Answer: B
NEW QUESTION 119
Mars Corp. decides to buy new laptops for its managerial employees. Having made the decision, the top managers deliberated and decided that they required a 3GHZ processor and webcam in each laptop. In this scenario, Mars Corp. is currently in the _____ stage of the B2B buying process.
- A. need recognition
- B. order specification
- C. proposal analysis
- D. RFP process- Stage 5
- E. product specification
Answer: E
NEW QUESTION 120
Which of the following is true of an administrative marketing channel?
- A. The channel is held together by contractual relationships between the members of the channel.
- B. The parent company has complete control over the marketing channel because it owns multiple segments of the channel.
- C. Several independent members-a manufacturer, a wholesaler, and a retailer-each attempts to satisfy its own objectives and maximize its profits.
- D. None of the participants has any control over the others.
- E. There is no common ownership, but the dominant channel member controls or holds the balance of power.
Answer: E
NEW QUESTION 121
The second step in the marketing research project involves
- A. implementation.
- B. design.
- C. data collection.
- D. analysis.
- E. defining.
Answer: B
NEW QUESTION 122
Which of the following firms is following a market development strategy?
- A. Baseline Technologies, which is entering a new country to sell its products
- B. Juniper Media, which adds public relations services to its existing advertising business
- C. Runway Fashions, which begins selling a brand of moderately-priced clothing in addition to its premium offerings
- D. Arguello Foods, which begins a customer loyalty program to encourage its existing customers to buy more
- E. Inscape Clothing Inc., which sold jeans and jackets in the Cumbrian market, expanding its market to Abara and beginning to sell footwear as well
Answer: A
NEW QUESTION 123
Peltz, a chewing gum manufacturer, markets chewing gum in a variety of flavors. The company also sells cardamom- and clove-flavored chewing gum under the Peltz brand. Five years after the introduction of the cardamom and clove flavors, the name Peltz is synonymous with cardamom- and clove-flavored chewing gum. Which of the following aspects of the Peltz brand is exemplified in this scenario?
- A. Brand loyalty
- B. Brand parity
- C. Perceived value
- D. Brand awareness
- E. Brand extension
Answer: D
NEW QUESTION 124
Lumos Lighting, a company that offers lighting solutions for office spaces, has adopted the AMA Statement of Ethics, although not in its entirety. It does not recognize the value of citizenship as an ethical requirement.
Which of the following is Lumos Lighting least likely to do?
- A. Create a communication channel for customers to lodge complaints.
- B. Donate money to a nonprofit involved in developing sustainable living methods.
- C. Apologize to a customer for a faulty product.
- D. Invest in a new manufacturing facility to generate more jobs.
- E. Institute an employee rewards program.
Answer: B
NEW QUESTION 125
Which of the following is an example of C2C marketing?
- A. Gillian advertises her bicycle on an online marketplace and sells it to a buyer from her city.
- B. Persephone Fashions sells its designs both online and through retail stores.
- C. Ryerson Electronics sells its products directly to customers, eliminating wholesalers and retailers.
- D. DRD Furnishing sources wood for its products from Timber Supplies Inc.
- E. Sereni-Tea sells its herbal teas only through its website and has products delivered to customers who order them.
Answer: B
NEW QUESTION 126
Which of the following is true of the standardized marketing approach?
- A. It can work well for some, but not all products.
- B. It is losing its relevance in an increasingly globalized marketplace.
- C. It does not work well for multi-functional products.
- D. It is very expensive in terms of advertising and other marketing costs.
- E. It is not profitable to maintain a standard product across increasingly diverse cultures.
Answer: A
NEW QUESTION 127
Which of the following is seen in Stage 4 of the B2B buying process?
- A. Order specifications
- B. Straight rebuys
- C. Modified rebuys
- D. Metric assessment
- E. Vendor negotiation
Answer: E
NEW QUESTION 128
The person who controls information or access, or both, to decision makers and influencers is known as the _____
- A. buyer
- B. decider
- C. initiator
- D. gatekeeper
- E. user
Answer: D
NEW QUESTION 129
_____ refers to customers' perceptions of how well a service meets or exceeds their expectations and is often difficult for customers to evaluate.
- A. Service inseparability
- B. Service heterogeneity
- C. Service quality
- D. Service intangibility
- E. Service perishability
Answer: C
NEW QUESTION 130
Candy bars should most likely be sold using which type of target market coverage?
- A. direct distribution
- B. dual distribution
- C. intensive distribution
- D. exclusive distribution
- E. selective distribution
Answer: C
NEW QUESTION 131
Fly, a manufacturer of indoor and outdoor heaters, has production facilities that are not running at their full capacity because of piled up inventory. Fly offers a discount to retailers who purchase heaters while the weather is still warm, because the cold months are still at least three months away. Based on historical sales data, Digimart, a retailer, picks up 200 heaters from Fly at a discount of 30% on the usual price. This scenario is an example of a(n) _____.
- A. noncumulative quantity discount
- B. slotting allowance
- C. cash discount
- D. seasonal discount
- E. quantity discount
Answer: D
NEW QUESTION 132
If a company claims to be fair toward its customers, it would imply that:
- A. the company offers discounts to its regular customers.
- B. the company does not accept criticism from its stakeholders other than customers.
- C. the company gives back to the community through volunteerism.
- D. the company makes an effort to improve the satisfaction of customers.
- E. the company does not engage in price fixing or ""bait and switch"" tactics.
Answer: E
NEW QUESTION 133
_____ are pieces of information that have been collected prior to the start of the focal research project.
- A. Secondary data
- B. Focal data
- C. Hypothetical data
- D. Primary data
- E. Tertiary data
Answer: A
NEW QUESTION 134
Stavely Publishing is conducting a SWOT analysis of its marketing environment. In this analysis, the company will identify its strengths and weaknesses from _____.
- A. government regulations impacting its products
- B. its customer base
- C. changes in the country's economic environment
- D. its competitors' marketing strategies
- E. its production department
Answer: E
NEW QUESTION 135
The three major phases of the marketing plan are _____.
- A. recession, depression, and recovery
- B. planning, implementation, and control
- C. leading, organizing, and controllling
- D. introduction, growth, and decline
- E. segmentation, targeting, and positioning
Answer: B
NEW QUESTION 136
Fin, an online clothes retailer, sells products from multiple brands. Some of the brands are expensive. Clling, a brand of t-shirts, usually sells products at more than $50 a piece. During Christmas, however, Fin offers a 25% discount on Clling that entices non-regular customers of Clling to pick up its products. The increase in sales volume offsets the discount offered. In this case, Fin is using a ____ pricing strategy.
- A. predatory
- B. high/low
- C. status quo
- D. everyday low
- E. target return
Answer: B
NEW QUESTION 137
Romelia, an online cosmetics store, relies on traffic generated by Internet searches to sell its products. Romelia was one of the very first online stores to sell cosmetics and hence had the advantage of showing up on the first page of a search for ""Online cosmetics U.S."" An increase in the number of online retailers has pushed Romelia's website to the fourth search page. Instead of arriving at a website and then looking for a product, customers search for a product directly on an Internet search engine. What should Romelia change to improve the hits on its website?
- A. Romelia can use keyword analysis to determine the keywords its customers use.
- B. Romelia must work to decrease the conversion rates on its site.
- C. Romelia can work to increase the bounce rates on its website.
- D. Romelia should analyze the click paths of the customers who purchase products on its site.
- E. Romelia should increase the number of pages on its website.
Answer: A
NEW QUESTION 138
Which of the following is a feature of extreme-value retailers?
- A. They use a predominantly self-service approach.
- B. They exclusively offer health and personal grooming merchandise.
- C. They offer a limited merchandise assortment.
- D. They offer deep but narrow assortments and sales associate expertise.
- E. They buy from manufacturers who have limited merchandise.
Answer: C
NEW QUESTION 139
As compared to a value, a norm is:
- A. an inherent character trait that cannot be taught or imposed externally.
- B. a subjective standard of behavior that differs from person to person.
- C. a commonly-held perception of ethical conduct within a particular society.
- D. the collective conception of what a community or culture finds desirable or morally proper.
- E. an established standard of conduct maintained by an organization.
Answer: E
NEW QUESTION 140
Carnival Cruise Lines increased the price of its seven-day cruise package by 20 percent recently. If demand for its cruises is negatively elastic, which of the following is the likely outcome of the increase in price?
- A. The company will see an increase in customer bookings.
- B. There will be no change in the number of cruises booked.
- C. The company will see a decrease in total revenue.
- D. The company's total revenue will increase.
- E. The company's profit will decrease though its revenue will increase.
Answer: C
NEW QUESTION 141
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