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NEW QUESTION 127
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers
- A. Use the Organization-Wide Email address.
- B. Use a custom Send Classification.
- C. Use the Send From Record Owner option
- D. Use a custom Delivery Profile.
Answer: B,C
NEW QUESTION 128
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?
- A. HTML
- B. SSJS
- C. SQL
- D. AMPscript
Answer: B
NEW QUESTION 129
Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.
How should they ensure this is accomplished?
- A. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
- B. Create Sender Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information.
- C. Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
- D. RMM accounts are unable to support this behaviors.
Answer: D
NEW QUESTION 130
NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply
- A. last purchase date
- B. conversion rate
- C. proximity to store
- D. lifetime purchase value
Answer: A,B,D
NEW QUESTION 131
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? Choose 2 answers
- A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- B. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
- C. The consultant should enable deep linking in the Marketing Cloud Connect configuration.
- D. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
Answer: A,C
NEW QUESTION 132
A customer wants to store financial data related to invoicing in its data extensions.
What field type should be used?
- A. Number
- B. Float
- C. Decimal
- D. Currency
Answer: C
NEW QUESTION 133
A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?
- A. Many-to-Many
- B. One-to-Many
- C. One-to-One
- D. Many-to-One
Answer: C
NEW QUESTION 134
A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?
- A. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
- B. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
- C. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
- D. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
Answer: A
NEW QUESTION 135
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)
- A. Leverage personalization strings within the email template to pull in language-specific content.
- B. Leverage Content Builder to create email templates for each language and populate the templates via the UI.
- C. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
- D. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
Answer: A,B
NEW QUESTION 136
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?
Choose 2 answers
- A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
- B. Match the external keys of the sender profile and data extension containing account representative details.
- C. Use substitution strings to populate the From Name and From Email values in the sender profile.
- D. Pick "Choose from list," selecting the From Name and From Email values from the list of account users.
Answer: A,C
NEW QUESTION 137
Which two statements about a database of record are correct? Choose 2 answers
- A. It is a centralized storage repository of data about objects or people.
- B. It is any database containing subscriber data.
- C. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
- D. It is a system in which a subscriber's status is maintained.
Answer: A,D
NEW QUESTION 138
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
- A. Member Record
- B. Subscriber Key
- C. Contact ID
- D. Data Extensions
Answer: B
NEW QUESTION 139
A customer would like to store financial data related to invoicing in its data extensions.
Which field type should be used?
- A. Number
- B. Float
- C. Decimal
- D. Currency
Answer: C
NEW QUESTION 140
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed theprevious week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Mondayat noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B. File Transfer > Import File > Filter > Wait > SendEmail > SQL Query > Wait > Data Extract > File Transfer
- C. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
- D. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
Answer: A
NEW QUESTION 141
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. AMPscript
- B. HTML
- C. SSJS
- D. SQL
Answer: A
Explanation:
AMPscript can simply and efficiently handle inline personalization or simple IF ELSE statements. Dynamic content is a set of predefined content elements that are displayed based on the value a specific recipient bears in a specific field / attribute AMPscript Lookup rows fetch dynamically content from a data extension based on the attribute that serves as the key value.
NEW QUESTION 142
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
- A. A random data extension can be updated with a filter activity.
- B. A data extension can be updated using a query activity.
- C. A filtered data extension can be populated with a filter activity.
- D. A data filter can be automated with a filter activity.
Answer: A,D
NEW QUESTION 143
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Create a user-initiated message to logged-in customers to send once the website is restarted
- B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- C. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
- D. Create and send an apology email that includes a discount for a future purchase to all customers.
Answer: A
NEW QUESTION 144
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.
What could be causing this?
- A. The associated Contact should be updated to be injected
- B. Orders are not being updated from not meeting criteria to meeting criteria
- C. Synchronized Data Sources poll for changes every 15 minutes at the quickest
- D. Orders should be set up to allow injection upon update in Connect Configuration
Answer: B
NEW QUESTION 145
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
- A. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- B. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
- C. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
- D. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
Answer: B,C
NEW QUESTION 146
A retail company wants to create journeys to target subscribers based on website behavior. They have identified three separate groups: customers who searched for an item, abandoned a cart, and made a purchase.
Which three questions should the consultant ask to design the data structure for this solution? (Choose three.)
- A. Should a single customer exist in multiple journeys at the same time?
- B. How many messages should be included in each journey?
- C. How long after the behavior occurs will a subscriber need to enter a journey?
- D. Should customers exit the journey when the goal is met?
- E. How are subscribers identified in your web analytics?
Answer: A,C,E
NEW QUESTION 147
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
- A. Use Synchronized Data Sources to obtain data from Sales Cloud.
- B. Create an Import Activity to import alumni data into Salesforce Report.
- C. Create list attribute to store student data from Sales Cloud.
- D. Use Data Designer to link student and alumni data to the contact record.
Answer: A,D
NEW QUESTION 148
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the
"Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours.
The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?
- A. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
- B. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)
- C. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
- D. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)
Answer: A
NEW QUESTION 149
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- B. Replace the current data extension with a new data extension configured with a Retention Period.
- C. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
- D. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
Answer: C,D
NEW QUESTION 150
Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:
- A. Channel preference of customers
- B. Last purchase date
- C. Number of items per order
- D. Products purchased from a competitor
Answer: A,B
NEW QUESTION 151
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