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Salesforce MC-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Next Consultant |
| Exam Number: | MC-Con-201 |
| Certificate Validity Period: | Requires annual maintenance; complete the Salesforce Certified Marketing Cloud Next Consultant certification maintenance badge once a year |
| Exam Duration: | 105 minutes |
| Real Exam Qty: | 60 multiple-choice questions plus up to 5 unscored questions |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Specialist Salesforce Certified Data 360 Consultant Salesforce Certified Agentforce Specialist Salesforce Certified Platform Administrator |
| Exam Format: | Proctored exam, Multiple-choice questions |
| Passing Score: | 72% |
| Available Languages: | English |
| Exam Price: | USD 200; JPY 30,000, plus applicable taxes |
| Recommended Training: | Advance Your Data Identity Resolution Skills Get Started with Campaign Creation & Agentforce in Marketing Cloud Enhance Account Engagement with Marketing Cloud Next Get Started with Custom Agentforce Actions for Marketing Power Up Your Data Ingestion and Mapping Expertise Ingest, Harmonize, and Unify Data with Data 360 Get Started with Cross-Channel Flows in Marketing Cloud Next Segment and Activate Data in Data 360 |
| Exam Registration: | Salesforce Certification Exam Guide Salesforce Trailhead Academy Certification Experience |
| Sample Questions: | Salesforce MC-Con-201 Sample Questions |
| Exam Way: | Proctored exam delivered onsite at a testing center or remotely in an online environment. Salesforce certification exams are scheduled through the Salesforce certification experience on Trailhead Academy and delivered through Pearson VUE. |
| Pre Condition: | None. Salesforce recommends 6 to 12 months of hands-on experience implementing or administering Marketing Cloud Next in a consulting or customer-facing capacity. |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005387657&type=1 |
Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign Design, Flow Orchestration & Content | 30% | - Messaging data sources
|
| Analytics & Performance Insights | 8% | - Reporting and analytics
|
| Consent | 13% | - Platform consent objects
|
| Platform Setup & Governance | 13% | - Marketing Cloud Next environment setup
|
| Agentforce & AI Innovation | 11% | - Marketing agents
|
| Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 consumption and entitlements
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Question 1
A Marketing Cloud Next Consultant needs to suppress subscribers from an upcoming audience flow who have a low probability of opening or clicking email content.
Which Einstein feature should the consultant use?
A. Messaging Insights
B. Send Time Optimization
C. Engagement Scoring
Question 2
A Marketing Cloud Next Consultant needs to ingest tabular data for marketing use cases.
Which feature should the consultant use?
A. Marketing Object
B. File Upload Data Stream
C. Actionable List
Question 3
Northern Trail Outfitters (NTO) is confused about why its newly imported data is not immediately available and why identity resolution does not update instantly. NTO's identity resolution follows the default automated schedule.
What should the Marketing Cloud Next Consultant explain about the timing of data syncs and identity resolution?
A. New data syncs once per day, and identity resolution runs about every 10 minutes.
B. All data syncs instantly, but identity resolution runs only once per week.
C. Most new data syncs about every 10 minutes, but identity resolution runs only once per day.
Question 4
A Marketing Cloud Next Consultant needs to give Northern Trail Outfitters a view of standard email key performance indicators (KPIs), such as open rate, click rate, and bounce rate across all email sends, filterable by date range and email message.
Which easy to use dashboard should the consultant use?
A. Campaign Performance
B. Email Engagement
C. Unified Engagement History
Question 5
Northern Trail Outfitters wants to send a post-purchase follow-up message via WhatsApp. The message must include the Order Number from the purchase that triggered the send.
Which data source type should a Marketing Cloud Next Consultant configure to include the Order Number in the WhatsApp message?
A. Data Graph
B. Salesforce Record
C. Event
Solutions:
| Question 1 Answer: C | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: B | Question 5 Answer: C |
By Frederica
