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Salesforce EEB101 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Essentials for Marketing Cloud Email Marketers |
| Exam Number: | EEB101 |
| Exam Duration: | 60 minutes |
| Exam Format: | Multiple-choice, Multiple-select |
| Available Languages: | English |
| Passing Score: | 65% |
| Real Exam Qty: | 60 |
| Exam Price: | $200 USD |
| Related Certifications: | Marketing Cloud Email Specialist Marketing Cloud Administrator |
| Certificate Validity Period: | 2 years |
| Recommended Training: | Salesforce Instructor-Led Training Trailhead: Email Marketing Basics |
| Exam Registration: | Webassessor Registration Salesforce Certification Portal |
| Sample Questions: | Salesforce EEB101 Sample Questions |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | No official prerequisites; basic understanding of email marketing recommended |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/certification-email-marketer |
Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Delivery and Testing | 15% | - Preview and test sends - A/B testing options - Sender authentication and deliverability - Send classifications and sender profiles |
| Subscriber and Data Management | 26% | - Subscriber key and sendable data - Importing and maintaining subscriber data - Lists and Data Extensions - Segmentation and filtering |
| Email Creation and Design | 26% | - Personalization and dynamic content - Accessibility and rendering - Content Builder usage - Email templates and best practices |
| Tracking, Reporting and Automation | 15% | - Standard reports and analytics - Bounce and complaint management - Email performance metrics - Basic automation and triggered sends |
| Marketing Cloud Overview | 18% | - Legal and compliance requirements - Navigation and core platform concepts - Email Studio and application roles |
Salesforce Email Essentials (EEB101) Sample Questions:
1. Using measures, what data can a marketer use to segment an audience?
A) Open Data
B) Gender Data
C) First Name Attributes
D) Geographical Data
2. Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals?
Choose 2 answers
A) Send Count
B) Hyperlinks
C) From Name
D) Subject Line
3. A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?
A) Set Data Retention in the Properties of the data extension to delete records older than 30 days.
B) Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.
C) Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.
D) Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.
4. The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?
A) Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter
B) Add the Pref1-Tech Data Filter to an Automation
C) Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation
D) Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
5. What is a true statement about the Master Unsubscribe? (Choose 3)
A) Subscribers can Master unsubscribe themselves via the Subscription Center
B) Subscribers can be Master unsubscribed via an import to All Subscribers
C) Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe
D) Subscribers can contact the Salesforce Marketing Cloud to unsubscribe
E) Subscribers can be manually unsubscribed in Subscriber Properties
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C,D | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: A,C,E |
By Jared
