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Salesforce Email Essentials (EEB101) Sample Questions:

1. A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?

A) Filter
B) SQL Query
C) Import File
D) Data Extract

2. A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.
Which strategy should be used?

A) Website Signups
B) Double Opt-In
C) Single Opt-In
D) List Detective

3. Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails. After submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?

A) Standard Workflow Approval
B) Two-Step Workflow Approval
C) Content Detective
D) Preview Tab

4. Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

A) Date/Time Range for Access
B) Shared Data Extension Permissions
C) Data Extension Sharing Rules
D) Manage Data Extension Policies

5. Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

A) Include Hero_CTA1 In the filename for each Hero Image.
B) Add "Hero_CTAn to the Tracking Alias field for each link.
C) Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
D) Include "Hero_CTA" in the Link Tooltip field for each link.

Solutions: