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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. Assume the following scenario: On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves.</li><li>On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240.
Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?
Response:
A) Linear attribution model with a person lookback window
B) Participation attribution model with a person lookback window
C) Linear attribution model with a session lookback window
D) Last touch attribution model with a session lookback window
2. Which elements must be configured when building a report for sales performance across regions?
(Select two.)
Response:
A) Sales Metrics
B) Campaign Priority Assignment
C) Regional Dimension Filters
D) Data Processing Rules
3. An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
Response:
A) Summary Change
B) Summary Number
C) Text
D) Flowchart Visualization
4. Which Adobe CJA feature allows automatic updates of scheduled reports?
Response:
A) Profile Update Service
B) Data Sync Manager
C) Report Scheduler
D) Batch Processing Engine
5. What is the first step when analyzing campaign performance data in Adobe CJA?
Response:
A) Enable Real-Time Sync
B) Define Date Ranges
C) Apply Data Filters
D) Assign Campaign Metrics
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A,C | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: B |
By Adonis
