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Adobe AD0-E608 Exam Overview:
| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Customer Journey Analytics Business Practitioner Professional |
| Exam Number: | AD0-E608 |
| Exam Price: | $125 USD (worldwide), $95 USD (India) |
| Related Certifications: | Adobe Customer Journey Analytics Professional |
| Exam Duration: | 100 minutes |
| Exam Format: | Multiple select, Multiple choice |
| Certificate Validity Period: | 2 years |
| Passing Score: | 36/50 |
| Real Exam Qty: | 50 |
| Available Languages: | English |
| Recommended Training: | Adobe Customer Journey Analytics Learning Path CJA-BP200: Adobe Customer Journey Analytics Business Practitioner Professional |
| Exam Registration: | Adobe Certification Portal |
| Sample Questions: | Adobe AD0-E608 Sample Questions |
| Exam Way: | Online proctored (requires camera and microphone access) |
| Pre Condition: | Recommended: 6–12 months hands-on experience with Adobe Customer Journey Analytics; foundational knowledge of Adobe Experience Platform |
| Official Syllabus URL: | https://experienceleague.adobe.com/docs/certification/program/technical-certifications/acja/acja-professional/acja-p-business.html |
Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Analysis | 26% | - Select correct components for analysis scenarios - Perform exploratory analysis and interpret results for insights - Evaluate audiences and share with Adobe Experience Platform tools |
| Components | 30% | - Build non-admin components to address business requirements - Translate business questions into relevant components - Create subsets of data using components and filters |
| Reporting | 32% | - Determine correct data views based on sources, identities, date ranges - Select appropriate visualizations or tables for business needs - Apply and configure date ranges effectively |
| Distribution | 12% | - Curate available fields within reports and dashboards - Organize projects logically for access and management - Schedule and share reports and dashboards with stakeholders |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Assume the following scenario: On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves.</li><li>On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240.
Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?
Response:
- A. Linear attribution model with a person lookback window
- B. Participation attribution model with a person lookback window
- C. Linear attribution model with a session lookback window
- D. Last touch attribution model with a session lookback window
Correct Answer: A 🗳️
Which elements must be configured when building a report for sales performance across regions?
(Select two.)
Response:
- A. Sales Metrics
- B. Campaign Priority Assignment
- C. Regional Dimension Filters
- D. Data Processing Rules
Correct Answer: A,C 🗳️
An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
Response:
- A. Summary Change
- B. Summary Number
- C. Text
- D. Flowchart Visualization
Correct Answer: B 🗳️
Which Adobe CJA feature allows automatic updates of scheduled reports?
Response:
- A. Profile Update Service
- B. Data Sync Manager
- C. Report Scheduler
- D. Batch Processing Engine
Correct Answer: C 🗳️
What is the first step when analyzing campaign performance data in Adobe CJA?
Response:
- A. Enable Real-Time Sync
- B. Define Date Ranges
- C. Apply Data Filters
- D. Assign Campaign Metrics
Correct Answer: B 🗳️
By Carey
