Adobe AD0-E212 Exam Overview:
| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Analytics Business Practitioner Professional |
| Exam Number: | AD0-E212 |
| Exam Price: | $125 USD |
| Exam Duration: | 100 minutes |
| Passing Score: | 31/50 |
| Real Exam Qty: | 50 |
| Available Languages: | English |
| Exam Format: | Multiple select, Multiple choice |
| Related Certifications: | Adobe Analytics Developer Professional |
| Certificate Validity Period: | 2 years |
| Recommended Training: | Adobe Analytics Foundations Adobe Analytics Business Practitioner Professional Prep Guide |
| Exam Registration: | Adobe Certification Portal |
| Sample Questions: | Adobe AD0-E212 Sample Questions |
| Exam Way: | Online proctored, remote delivery |
| Pre Condition: | No mandatory prerequisites; recommended 0–12 months hands-on experience with Adobe Analytics |
| Official Syllabus URL: | https://certification.adobe.com/courses/173 |
Adobe AD0-E212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Dashboarding for Projects | 38% | - Report on marketing campaign performance - Create and customize visualizations and reports - Schedule, share and manage projects for users/groups - Choose appropriate visualizations for different scenarios - Compare and use Fallout and Flow visualizations - Combine dimensions, metrics, date ranges and segments |
| Topic 2: Business Analysis | 34% | - Interpret report data, draw conclusions, identify anomalies - Analyze data to answer business questions - Identify appropriate reporting strategy based on business needs - Use Solution Design Reference to understand available data - Understand conversion funnels and business analysis concepts |
| Topic 3: Segmentation and Calculated Metrics | 19% | - Share segments across the organization - Build and use calculated and segmented metrics - Create and configure basic segments following best practices - Apply segments to projects and components |
| Topic 4: General Tool Knowledge and Troubleshooting | 9% | - Basic troubleshooting and tool navigation - Export data from Adobe Analytics - Understand dimensions, props, evars and events |
Adobe Analytics Business Practitioner Professional Sample Questions:
Which is not a recommended best practice when configuring basic segments?
- A. Keeping the segment as specific as possible
- B. Using multiple conditions to refine the segment
- C. Including a broad range of data
- D. Testing the segment for accuracy
Correct Answer: C 🗳️
Which reporting strategy would be most effective for a business need focusing on increasing customer retention?
- A. Cost-benefit analysis
- B. Return on investment (ROI) analysis
- C. Distribution channel analysis
- D. Segmentation analysis
Correct Answer: D 🗳️
Sharing segments within an organization promotes _______.
- A. knowledge sharing
- B. data redundancy
- C. data loss
- D. competitive analysis
Correct Answer: A 🗳️
What is the main advantage of using histograms in project reporting?
- A. They display the distribution of a dataset.
- B. They show changes over time.
- C. They compare different data sets.
- D. They outline hierarchical data.
Correct Answer: A 🗳️
Why is it important to consider the advantages of specific visualizations when preparing reports?
- A. To aid stakeholders' understanding of the data
- B. To match industry standards
- C. To increase the processing speed of reports
- D. To fulfill legal requirements
Correct Answer: A 🗳️
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