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Adobe AD0-E212 Exam Overview:
| Certification Vendor: | Adobe |
| Exam Name: | Adobe Analytics Business Practitioner Professional |
| Exam Number: | AD0-E212 |
| Exam Price: | $125 USD |
| Exam Duration: | 100 minutes |
| Passing Score: | 31/50 |
| Real Exam Qty: | 50 |
| Available Languages: | English |
| Exam Format: | Multiple choice, Multiple select |
| Related Certifications: | Adobe Analytics Developer Professional |
| Certificate Validity Period: | 2 years |
| Recommended Training: | Adobe Analytics Foundations Adobe Analytics Business Practitioner Professional Prep Guide |
| Exam Registration: | Adobe Certification Portal |
| Sample Questions: | Adobe AD0-E212 Sample Questions |
| Exam Way: | Online proctored, remote delivery |
| Pre Condition: | No mandatory prerequisites; recommended 0–12 months hands-on experience with Adobe Analytics |
| Official Syllabus URL: | https://certification.adobe.com/courses/173 |
Adobe AD0-E212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Dashboarding for Projects | 38% | - Report on marketing campaign performance - Create and customize visualizations and reports - Schedule, share and manage projects for users/groups - Choose appropriate visualizations for different scenarios - Compare and use Fallout and Flow visualizations - Combine dimensions, metrics, date ranges and segments |
| Topic 2: Segmentation and Calculated Metrics | 19% | - Share segments across the organization - Build and use calculated and segmented metrics - Create and configure basic segments following best practices - Apply segments to projects and components |
| Topic 3: Business Analysis | 34% | - Interpret report data, draw conclusions, identify anomalies - Analyze data to answer business questions - Identify appropriate reporting strategy based on business needs - Use Solution Design Reference to understand available data - Understand conversion funnels and business analysis concepts |
| Topic 4: General Tool Knowledge and Troubleshooting | 9% | - Basic troubleshooting and tool navigation - Export data from Adobe Analytics - Understand dimensions, props, evars and events |
Adobe Analytics Business Practitioner Professional Sample Questions:
1. Which is not a recommended best practice when configuring basic segments?
A) Keeping the segment as specific as possible
B) Using multiple conditions to refine the segment
C) Including a broad range of data
D) Testing the segment for accuracy
2. Which reporting strategy would be most effective for a business need focusing on increasing customer retention?
A) Cost-benefit analysis
B) Return on investment (ROI) analysis
C) Distribution channel analysis
D) Segmentation analysis
3. Sharing segments within an organization promotes _______.
A) knowledge sharing
B) data redundancy
C) data loss
D) competitive analysis
4. What is the main advantage of using histograms in project reporting?
A) They display the distribution of a dataset.
B) They show changes over time.
C) They compare different data sets.
D) They outline hierarchical data.
5. Why is it important to consider the advantages of specific visualizations when preparing reports?
A) To aid stakeholders' understanding of the data
B) To match industry standards
C) To increase the processing speed of reports
D) To fulfill legal requirements
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: A |
By Cynthia
