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Oracle 1Z1-1031 Exam Overview:
| Certification Vendor: | Oracle |
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Exam Duration: | 85 minutes |
| Certificate Validity Period: | 18 months |
| Passing Score: | 64% |
| Exam Price: | USD $245 |
| Real Exam Qty: | 55-74 |
| Exam Format: | Multiple Choice, Single Answer, Multiple Answer |
| Available Languages: | English |
| Related Certifications: | Oracle CX Marketing Cloud Certifications |
| Recommended Training: | Oracle Marketing Cloud DMP Implementation Training |
| Exam Registration: | Oracle University Pearson VUE |
| Sample Questions: | Oracle 1Z1-1031 Sample Questions |
| Exam Way: | Proctored online or at Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud / BlueKai |
| Official Syllabus URL: | https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-1031 |
Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting & Optimization | 15% | - Site Hits and Inventory reports - Performance analysis and optimization - Audience profile and discovery reports |
| Tag Implementation & Data Ingestion | 25% | - BlueKai Core Tag deployment - Mobile SDK integration - First-party data ingestion methods - Server-to-server integration |
| Data Strategy and Scoping | 20% | - Define DMP use cases - Compliance and privacy requirements - Data scoping and collection policies |
| Audience Creation & Management | 20% | - Build and configure audience segments - Classification and taxonomy setup - Audience activation and delivery |
| Identity Mapping & Resolution | 20% | - ID swapping and mapping strategies - Oracle ID Graph concepts - Offline match integration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)
A) Select the "Disable mobile support" advanced configuration option.
B) Select "Suppress multiple tagging" advanced configuration option.
C) Click the "Mobile" configuration template.
D) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
E) Select "Suppress cache busting" advanced configuration option.
2. Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?
A) Asynchronous
B) Synchronous
C) Pixel
D) IFrame
E) Dynamic Synchronous
3. On an average, at what rate does data decay?
A) 20% per week
B) 2% per year
C) 2% per month
D) 12% per month
4. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?
A) Buyer Exchange Report
B) Audience Usage Report
C) Media Discovery Report
D) Audience Discovery Report
E) Campaign Activity Report
F) Funnel Analysis Report
5. Describe the features of an Audience Injection App that uses SDT.
A) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
B) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
C) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
D) The client shares the audience with you. This will generate an email notification that includes the audience composition.
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: B |
By Louis
