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Oracle 1Z1-1031 Exam Overview:
| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Exam Duration: | 85 minutes |
| Certificate Validity Period: | 18 months |
| Passing Score: | 64% |
| Exam Price: | USD $245 |
| Real Exam Qty: | 55-74 |
| Exam Format: | Multiple Choice, Single Answer, Multiple Answer |
| Available Languages: | English |
| Related Certifications: | Oracle CX Marketing Cloud Certifications |
| Recommended Training: | Oracle Marketing Cloud DMP Implementation Training |
| Exam Registration: | Oracle University Pearson VUE |
| Sample Questions: | Oracle 1Z1-1031 Sample Questions |
| Exam Way: | Proctored online or at Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud / BlueKai |
| Official Syllabus URL: | https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-1031 |
Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Identity Mapping & Resolution | 20% | - ID swapping and mapping strategies - Oracle ID Graph concepts - Offline match integration |
| Data Strategy and Scoping | 20% | - Define DMP use cases - Compliance and privacy requirements - Data scoping and collection policies |
| Audience Creation & Management | 20% | - Build and configure audience segments - Classification and taxonomy setup - Audience activation and delivery |
| Tag Implementation & Data Ingestion | 25% | - BlueKai Core Tag deployment - Mobile SDK integration - First-party data ingestion methods - Server-to-server integration |
| Reporting & Optimization | 15% | - Site Hits and Inventory reports - Performance analysis and optimization - Audience profile and discovery reports |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question #1
You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)
- A. Select the "Disable mobile support" advanced configuration option.
- B. Select "Suppress multiple tagging" advanced configuration option.
- C. Click the "Mobile" configuration template.
- D. Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
- E. Select "Suppress cache busting" advanced configuration option.
Correct Answer: B,D 🗳️
Question #2
Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?
- A. Asynchronous
- B. Synchronous
- C. Pixel
- D. IFrame
- E. Dynamic Synchronous
Correct Answer: C 🗳️
Question #3
On an average, at what rate does data decay?
- A. 20% per week
- B. 2% per year
- C. 2% per month
- D. 12% per month
Correct Answer: C 🗳️
Question #4
Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?
- A. Buyer Exchange Report
- B. Audience Usage Report
- C. Media Discovery Report
- D. Audience Discovery Report
- E. Campaign Activity Report
- F. Funnel Analysis Report
Correct Answer: C 🗳️
Question #5
Describe the features of an Audience Injection App that uses SDT.
- A. The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
- B. BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
- C. The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
- D. The client shares the audience with you. This will generate an email notification that includes the audience composition.
Correct Answer: B 🗳️
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