Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?

A) Import a public encryption key the customer created to be used when the export runs.
B) Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
C) Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
D) Import a private encryption key the customer created to be used when the export runs.

2. You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?

A) Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
B) In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.
C) In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
D) Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.

3. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A) Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.
C) Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information.
Then, paste the code into EMD and validate.
D) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

4. Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A) There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
B) Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
C) We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
D) Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.

5. In which two situations should you republish a program after making a change or correction? (Choose two.)

A) You modify one of the conditions in a filter being used in the program.
B) You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
C) You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
D) You move a target timer from its original place before one event to after thatevent.

Solutions: