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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. Which coding practice should you use when coding responsive design emailmessages?
A) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
B) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
C) Use background images freely; they will just not display if not supported on some platforms.
D) Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
2. How can you share a copy of a campaign with key stakeholders at live launch time?
A) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
B) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
C) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
D) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
E) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
3. You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them afollow-up email with a discount offer.
How should you create a form rule to accomplish this?
A) Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email.
B) Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
C) Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
D) Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
E) Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer.
4. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
A) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
B) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.
C) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
D) An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
5. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?
A) Measure = Unique Conversions, Event Date = 3 days
B) Measure = Total Clicks, Interval = 3days
C) Measure = Single Clicks, Sent Date = 3 days
D) Measure = Responders, Interval = 3 days
E) Measure = Responders, Event Date = 3 days
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: B |
By Buck
