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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Whichthree precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)

A) Check to make sure there are no forms referencing the column.
B) Ensure that there are no active campaigns referencing the column to bedeleted.
C) Check to see whether the data column is being used by the customer for external analytics purposes.
D) Ensure that there are no Connect jobs updating the column to be deleted.

2. When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A) action=single
B) tracking=first
C) tracking-once
D) action=once
E) action=last

3. You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A) Locate the campaignin the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
B) Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
C) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
D) Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
E) Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.

4. Whathappens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A) A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
B) A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
C) A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
D) A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.

5. In RPL, how do you reference a value in a data source?

A) project_name.field_name
B) data_source.field_name
C) fieldname
D) data_source_alias.filed_name_alias

Solutions: