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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)
A) Real-time server data transfer
B) Paste a pixel campaign delivery.
C) Batch server data transfer
D) JSON return tag
E) User Data API
2. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?
A) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
B) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
C) The audience structure creates a Boolean OR, where a user having either category can be targeted.
D) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
3. What is the CPS pricing model?
A) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
B) This model allows clients to purchase data based on the overall win rate of the campaign.
C) This model allows clients to purchase data on a cost per 1,000 impressions basis.
D) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
E) This model allows clients to purchase data on a cost per category agreement.
4. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?
A) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
B) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
C) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
D) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
5. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?
A) It takes one week after rule creation for data to be mapped to prescribed categories.
B) You must wait at least thirty minutes after creating a classification rule to start using it.
C) In addition to the classification rule, you also need to configure a chint rule.
D) The old rules must be purged prior to running the newly created rule.
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: B |
By Louis
