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Last Updated: Aug 05, 2026

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Learning Path 4

This learning path is entitled “Analyze Insights in Dynamics 365 Marketing”. It will give the individuals hands-on experience in a number of tasks, including the following:

  • Evaluating marketing initiatives with analytics
  • Reviewing the marketing calendar

Microsoft also offers the official instructor-led course – MB-220T00-A: Microsoft Dynamics 365 Marketing. This is a paid training designed for the IT professionals who aspire to gain knowledge and skills in leveraging Dynamics 365 for Marketing. The course tackles the marketing application configuration necessary for business growth. It will also review marketing forms & pages, lead management, segmentation, as well as email marketing messages.

The Microsoft MB-220: Microsoft Dynamics 365 Marketing exam measures the ability of the practitioners to fulfill the technical tasks, such as customizing marketing applications; handling segments & lists; developing and handling marketing forms & pages; handling contacts, leads, and accounts; creating and handling marketing emails; handling customer journeys; managing webinars & events; customizing Dynamics 365 Customer Voice. Acing this test along with Microsoft PL-200: Microsoft Power Platform Functional Consultant leads to the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification.

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Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Microsoft MB-220 Exam Syllabus Topics:

SectionObjectives
Topic 1: Manage marketing information- Manage leads and contacts
  • 1. Contact segmentation and profiling
    • 2. Lead lifecycle management
      - Segment customer data
      • 1. Static and dynamic segments
        • 2. Advanced segmentation rules
          Topic 2: Configure Microsoft Dynamics 365 Marketing- Set up marketing application settings
          • 1. Configure business units and organizational settings
            • 2. Configure marketing email and domains
              - Manage security and permissions
              • 1. Configure user access for marketing features
                • 2. Assign security roles
                  Topic 3: Analyze marketing performance- Marketing analytics and insights
                  • 1. Customer engagement metrics
                    • 2. Dashboards and reports
                      Topic 4: Manage events and leads- Lead qualification and scoring
                      • 1. Define lead scoring models
                        • 2. Convert and nurture leads
                          - Event planning and execution
                          • 1. Configure event registration
                            • 2. Track event participation
                              Topic 5: Design and manage marketing content- Manage customer journeys
                              • 1. Journey design and orchestration
                                • 2. Trigger-based automation
                                  - Create marketing emails
                                  • 1. A/B testing and tracking
                                    • 2. Email templates and personalization

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