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| Section | Objectives |
|---|---|
| Topic 1: IBM Smarter Commerce Portfolio | - Commerce and digital storefront capabilities - Marketing and customer engagement solutions - Order management and fulfillment solutions |
| Topic 2: Smarter Commerce Overview | - Business transformation with Smarter Commerce - Key concepts of integrated commerce solutions |
| Topic 3: Customer Experience and Analytics | - Data-driven commerce insights - Customer journey optimization |
| Topic 4: Solution Positioning and Sales Approach | - Identifying customer pain points - Mapping IBM solutions to business needs |
1. What is global visibility of purchase transaction required for?
A) Cross-channel fulfillment.
B) A & B
C) Cross-channel returns management.
D) Merchandise assortment management.
2. The web marketing continuous optimization platform can drive which of the following capabilities?
A) Optimize paid search advertising.
B) All of the above.
C) Target through online advertisements based on interaction history.
D) Automate customer recommendations based on LIVE profile.
3. Which type of constraint optimization problem can Smarter Commerce address?
A) All of the above.
B) Transportation routes.
C) Store space planning.
D) Inventory allocations.
4. Which of the following is a direct benefit that supply chain visibility provides with respect to inbound flow of goods?
A) Decreased returns.
B) Reduce stock-outs and expediting costs.
C) Increased inventory turns.
D) Exceed customer expectations.
5. Elements of a powerful self-service experience include all, EXCEPT one of the following:
A) Target the right experience, to the right user, via the right channel, at the right time.
B) Accommodate product returns, regardless of the context.
C) Create dynamic, engaging, web experiences.
D) Improve loyalty by facilitating integration with social networks.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: B |
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