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IIBA Certificate in Product Ownership Analysis (IIBA-CPOA) Sample Questions:

1. Which technique is used to analyze customers' perspective on the product experience across all touchpoints?

A) Focus groups
B) Personas
C) Customer journey maps
D) Interviews

2. What product metric does a product ownership analysis (POA) practitioner use to validate high-value product backlog items?

A) Feature activations
B) Feature usage rate
C) Product value goals
D) Product downloads

3. When segmenting customers by their education, this segmentation belongs to a:

A) psychographic group.
B) behavioural group.
C) geographic group.
D) demographic group.

4. Iteration planning:

A) may evolve through the learn and adapt cycle.
B) is required to complete release planning.
C) demonstrates commitment to the team.
D) requires the delivery team to align goals to support the product vision.

5. How does a product ownership analysis (POA) practitioner act as an advocate for customers?

A) Understands that the team are the true arbitrators of value delivery
B) Interacts with the emerging product as the customer would
C) Ensures the product being built will delight customers by exceeding their expectations of what they'd reasonably expect
D) Assesses and reviews feedback in isolation

Solutions: