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Updated: Oct 08, 2026

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Salesforce Salesforce-Marketing-Associate Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Engagement Foundations
Exam Number:Salesforce-Marketing-Associate
Exam Price:$75 USD
Exam Format:Multiple Select, Multiple Choice
Related Certifications:Salesforce Certified Marketing Cloud Engagement Administrator
Salesforce Certified Marketing Cloud Account Engagement Specialist
Salesforce Certified Marketing Cloud Email Specialist
Available Languages:English
Certificate Validity Period:No expiration, maintenance may be required by Salesforce
Passing Score:65%
Real Exam Qty:40-45
Exam Duration:70 minutes
Sample Questions:Salesforce Salesforce-Marketing-Associate Sample Questions
Exam Way:Online proctored exam or onsite testing center
Pre Condition:No formal prerequisite. Recommended for candidates with up to 6 months of Salesforce Marketing Cloud Engagement experience.
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketingassociate

Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

TopicDetails
Topic 1
  • Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
Topic 2
  • Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Topic 3
  • Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 4
  • Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 5
  • Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-marketing-foundations---MC-101

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