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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
A) Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
B) Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
C) marketing cloud Personalization uses third party software to match anonymous and known identities
2. What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?
A) User behaviors
B) Statistical tracking of KPIs
C) Operational information
D) Employee performance
E) Shadow catalog information
3. Which two successs metrics can a company achieve with IS their web channel?
A) Increase in conversion rate
B) Increase in first time visitor
C) Increase in organic search ranking
D) Increase in revenue
4. When using B2B Detect, which two options are valid account origins?
A) Account Domain
B) Time of day
C) IP address
D) Customer date of birth
5. What are base item types that an administrator can use in a Catalog?
A) Product, Article, Blog Past
B) Name, Dimensions, Attributes
C) Product, Category, Article
D) Product, Name, Description
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,C,E | Question # 3 Answer: A,D | Question # 4 Answer: A,C | Question # 5 Answer: C |
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